As part of the rapidly expanding Superist Group - an empire of high-growth businesses spanning digital marketing, performance media, and premium health services - we're entering an exciting new phase of growth.
Following the acquisition of a large, established global iGaming & betting business, we're now building out a best-in-class team here in Melbourne.
This is your chance to step into a high-impact, in-house, executive-level role with serious backing, serious budgets, and the opportunity to scale something globally.
The Opportunity:
We're looking for a Head of Marketing to own and scale the entire marketing function across a global iGaming & Sportsbook brand.
This role is perfect for someone looking to step out of agency into full ownership - or for an established in-house leader ready to take on bigger budgets, broader channels, and a true growth mandate.
You'll have end-to-end responsibility across brand, performance, affiliates, influencers, and retention - with the autonomy to build, scale, and optimise a world-class marketing engine.
What You'll Do:
* Own and scale multi-million dollar marketing budgets across global markets
* Drive aggressive player acquisition (FTDs) and retention strategies
* Lead and build a high-performing marketing team across key disciplines
* Oversee paid media across Meta, Google, programmatic, native, and emerging channels
* Scale affiliate and influencer marketing channels globally
* Evolve the brand into a category leader within the iGaming and sportsbook space
* Continuously optimise funnels including landing pages, CRO, and lifecycle marketing
* Partner closely with product and leadership to launch features that drive conversion
* Test rapidly, iterate constantly, and double down on high-performing strategies
What You'll Bring:
* 7-10+ years' experience in high-performance marketing roles
* Proven experience in iGaming, sportsbook, crypto, or high-growth DTC environments
* Track record of managing and scaling large budgets ($1M+ per month)
* Deep expertise across paid media, affiliates, influencers, and CRO
* Strong commercial acumen with a data-driven mindset (CAC, LTV, ROI)
* Experience building and leading high-performing marketing teams
* A fast-paced, ambitious, and performance-first approach
* Strong leadership presence with the ability to influence at senior levels
Why us?
This isn't just another leadership role - it's an opportunity to build and scale a global marketing engine from the ground up.
You'll be working in a buzzing Melbourne office alongside 100+ ambitious, high-performing professionals across multiple businesses within the group. The environment is energetic, entrepreneurial, and built for people who want to move fast and make an impact.
You'll have the backing of an established, well-resourced business; with the autonomy, investment, and leadership exposure to make a significant commercial impact.
* High salary package + performance-based bonuses
* Full ownership of the marketing function with real impact
* Massive budgets and global growth opportunities
* Direct access to founders and senior leadership
* Birthday day off + generous performance reviews
* Friday 4pm beer fridge and a social, high-energy culture
* Work alongside a driven, ambitious team in a fast-growing group
Sound like you? Apply now and be a part of something big!
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