The Communications and Branding Manager – ANZ role is available at Robert Bird Group.
Sydney
The Opportunity
We are seeking a skilled Communications and Branding Manager to lead our Australia and New Zealand (ANZ) team in designing and implementing brand, marketing, and communications strategies for the Civil, Structural and Construction Engineering (CS+C) Service Line within our Buildings + Cities Business Line.
This role will manage a portfolio of brands to bring together the combined expertise of our global brand, marketing, and communications community to promote our world-leading expertise.
Duties
The successful candidate will have ownership of marketing, brand, and communication strategy development and execution, shaping and leading campaigns, programs, and initiatives that align with strategic business priorities in the ANZ region.
The key responsibilities include:
* Ownership of marketing, brand, and communication strategy development and execution
* Manage calendar/timeline of integrated multi-channel tactics including conferences, client events, awards, social media, thought leadership, and editorial activities
* Own content strategy to support overall business objectives
* Source and write, edit, and proofread various forms of targeted communications
* Conduct market research and competitor analysis to support growth strategies
* Prepare monthly progress reports for leadership teams on both business-as-usual and strategic activities
Experience and Knowledge
The ideal candidate will have integrated marketing and communications experience, preferably with multi-brand portfolios in a leadership-oriented role and preferably with relevant industry experience in engineering or construction background.
The position requirements include:
* Minimum of 10 years of experience with at least five years of experience in a leadership-oriented role
* Exceptional English written and verbal proficiency including copywriting (creative + business) and editing
* Proficient in Microsoft Office packages
* Must be highly detail-oriented with a strong drive for results, yet also flexible
* A self-starter with a positive, team-oriented attitude
* Excellent time management and organisational skills; ability to manage multiple assignments in a deadline-driven environment while maintaining a positive attitude
About Us
Robert Bird Group is a leading international structural, geotechnical, civil, and construction engineering consultancy. We are specialists in the built environment and complex infrastructure. Our one-firm ethos and family culture allow us to operate across all barriers, always focused on achieving the best outcome for projects and people.
We are a member of the SJ Group, a diverse collective of problem solvers for the built environment, continually reimagining ways to create a smart and sustainable future.
Our global talent pool includes over 16,000 professionals in more than 120 offices across 40 countries, providing specialist solutions across Buildings + Cities, Infrastructure + Energy, and Integrated Solutions.