* Consult with clients to establish the overall look, graphic elements and content of communications materials in order to meet their needs
* Determine the medium best suited to produce the desired visual effect and the most appropriate vehicle for communication
* Develop the graphic elements that meet the clients' objectives
* Prepare sketches, layouts and graphic elements of the subjects to be rendered using traditional tools, multimedia software and image processing, layout and design software
* Estimate cost of materials and time to complete graphic design
* Use existing photo and illustration banks and typography guides or hire an illustrator or photographer to produce images that meet clients' communications needs
* Establish guidelines for illustrators or photographers
* Co-ordinate all aspects of production for print, audio-visual or electronic materials, such as Web sites, CDs and interactive terminals
* Co-ordinate sub-contracting
* Work in a multidisciplinary environment
* Supervise other graphic designers or graphic arts technicians.