Job Title:
Strategic Marketing and Communications Officer
Job Description
The role of the Senior Marketing and Communications Officer is to develop, implement and evaluate communication strategies that align with corporate priorities. The successful candidate will be responsible for creating engaging content across various channels, including social media, email newsletters, and the website.
This hands-on role involves planning, prioritizing and delivering projects to deadline, including campaign briefs, content calendars, timelines, budgets, and post-campaign learnings.
The Senior Marketing and Communications Officer plays a key role in promoting Palliative Care Australia's marketing and communications activity, helping to craft clear, engaging, and accessible content for audiences across the health sector and people wanting to understand more about palliative care and how to support those who need it.
Key Responsibilities
* Contribute to the development, implementation, and evaluation of communication and campaign engagement strategies and plans that align with corporate priorities and the annual operating plan.
* Lead end-to-end campaign delivery for assigned campaigns, including briefs, audience targeting, budgets, timelines, channel plans, KPIs, and post-campaign analysis and learnings.
* Research, draft, design, and publish the PCA fortnightly newsletter, including layout in the email platform, A/B testing, and performance reporting.
* Create and publish engaging, audience-centred content across PCA owned channels (social, email, website, podcast, YouTube, and printed materials), optimized for each channel and audience.
* Develop and maintain an integrated social media plan and content calendar; schedule and publish posts, manage community moderation, and report performance against KPIs.
* Produce and design campaign assets in Canva (social tiles, eNews headers, infographics, presentations, and downloads) and brief/oversee more complex creative delivered via agencies or freelance designers.
* Plan, co-produce, and manage the podcast series: episode planning, guest coordination, recording or commissioning recordings, basic audio editing, show notes, distribution, transcripts, and repurposing audio into short social clips.
* Manage and optimize the front end for usability, SEO, mobile performance, and accessibility; publish campaign landing pages and maintain content quality.
* Create and deliver digital creative and copy for paid and organic campaigns; support campaign setup, targeting, and measurement.
* Build and maintain strong relationships with member organizations, other national peak bodies, health sector partners, and key external stakeholders to coordinate messaging and amplify campaign reach.
* Work collaboratively with internal teams (policy, projects, events) to translate technical content into clear, audience-focused communications.
* Provide marketing and communications support for PCA events and initiatives (including National Awards, PCA Connect, Art Prize, Oceanic Palliative Care Conference, and National Palliative Care Week).
* Brief, engage, and manage external suppliers and contractors (design agencies, web developers, photographers, videographers, audio editors, print suppliers); manage scope, timelines, invoices, and quality control to deliver work on time and within budget.
* Manage Shopify operations and plan merchandise initiatives to expand reach of the heart symbol for palliative care, support brand visibility, and generate revenue (product planning, supplier quotes, inventory, and merchandising campaigns).
* Help develop and maintain the contact database (segmentation, hygiene, opt-ins, and campaign exports) to support targeted email campaigns and stakeholder communications.
* Maintain campaign documentation, a library of creative assets, and briefs, and a searchable content archive for reuse and evaluation.
* Track, report, and translate channel and campaign performance (GA4, social analytics, email metrics, podcast analytics) into actionable insights and continuous optimization cycles.
* Ensure brand consistency, plain-English messaging, and high accessibility standards across all PCA channels and materials.
* Undertake other duties as required that are commensurate with the role.
Corporate Requirements
* Participate as an effective team member within PCA, including assisting other members of the team when required.
* Demonstrate a strong commitment to a quality culture, implementing standards of excellence and a continuous improvement business focus.
* Support and promote a strong safety culture by ensuring all work activities are performed in compliance with the organization's Work Health and Safety Policy.
* Reinforce and promote the principles of Equal Employment Opportunity and diversity in the workplace by ensuring that all employees and stakeholders are treated with dignity and respect.
* Be conversant with policies and procedures relevant to this position and workplace.
* Undertake other duties as required, commensurate with existing skills, knowledge, and experience.
* Able to demonstrate values consistent with PCA.
Selection Criteria
* Experience: Minimum 4 years' professional experience in marketing communication.
* Content development: Exceptional writing, editing, and storytelling skills – ability to create clear, engaging content tailored to different audiences and formats (social, web, email, print, podcast).
* Campaign delivery: Proven ability to plan, prioritize, and deliver projects to deadline – including campaign briefs, content calendars, timelines, budgets, and post-campaign learnings.
* Digital marketing and analytics: High-level experience with social media and digital marketing (organic + paid), and confidence using analytics (e.g., Google Analytics/GA4) to measure performance and drive optimization.
* Web ad UX: Practical experience with WordPress or similar CMS; understanding of SEO, web design, and user-experience principles for publishing and optimizing front-end content.
* Design and multimedia: Strong working knowledge of Canva and basic design principles; experience producing/briefing visuals and short multimedia (video/audio) assets.
* Podcast production: Demonstrated experience planning, producing, or managing podcast episodes (guest coordination, basic editing, show notes, distribution, and repurposing audio).
* Stakeholder and supplier management: Ability to build and maintain productive relationships with internal teams, members, peak bodies, and external suppliers/agencies; skilled at briefing and managing contractors.
* CRM and email: Experience working with email platforms and contact databases (segmentation, list hygiene, campaign exports, A/B testing, and reporting).
* Technical proficiency: Comfortable with MS Office and common digital tools; quick to learn new platforms and troubleshooting basic web/email issues.
* Personal qualities: Collaborative team player who can also work independently; highly organized, resourceful, and resilient; empathetic with a good sense of humor and strong interpersonal skills.
* Qualifications: Tertiary qualification in Communications, Marketing, or a related discipline, or equivalent demonstrated experience.
Desirable
* Experience in the healthcare sector, a peak body, or not-for-profit.
* Experience engaging with Australian media and preparing media materials (releases, spokespeople briefs).
* Experience managing Shopify/e-commerce merchandise management.
* Proficiency with WordPress (or similar CMS) and email platforms (Campaign Monitor, Mailchimp).
* Adobe Creative Suite experience.