Role Overview
Ken Research is hiring Business Research Associates with 0–1 year of experience for the Business Research / Marketing Team.
This is a unique role with a primary focus on professional content creation, supported by business research and market intelligence.
Role Structure
* 70% Professional Content Creation
* 30% Business Research and Research Support
The selected candidate will be responsible for creating research-backed business content, including:
* Articles
* POVs
* Success Case Studies
* White Papers
* Annual Reports
* Executive Summaries
* Market Insights
* Industry Explainers
* Website Content
* Thought-Leadership Assets
The candidate will also support secondary research, research mandates, data validation, company profiling, competitor benchmarking, market analysis, and insight development.
This role is suitable for candidates interested in:
* B2B Content Writing
* Business Research
* Industry Analysis
* Consulting Content
* Strategy-led Business Communication
Role Objective
The objective of this role is to convert business research, market information, industry developments, and client outcomes into clear, structured, factual, and insight-led professional content.
The Business Research Associate will contribute to two key areas:
Professional Content Creation for B2B Audiences
Business Research and Research Mandate Support
The role requires strong writing ability, research discipline, attention to detail, and the ability to communicate complex business information in a clear and professional format.
Key Responsibilities
1. Professional Business Content Creation
Develop research-backed content across multiple formats including:
* Articles
* Blogs
* POVs
* Success Case Studies
* Client Success Stories
* White Papers
* Annual Reports
* Industry Reports
* Market Insight Reports
* Executive Summaries
* Website Content
* LinkedIn Articles
* Thought-Leadership Pieces
* Consulting-led Business Narratives
Ensure all content is clear, structured, factual, professionally written, and aligned with Ken Research quality standards.
2. Article and Content Drafting
Manage content development from topic understanding to final draft preparation, including:
* Topic Research
* Source Collection
* Outline Creation
* Content Drafting
* Proofreading
* Fact-checking
* Title Suggestions
* Content Structuring
3. Success Case Studies and Client Stories
Support the creation of:
* Success Case Studies
* Client Success Stories
* Outcome-led Business Narratives
Convert project outcomes and client engagements into professional and credible business stories.
4. White Papers and Thought Leadership Assets
* White Papers
* Industry Reports
* Market Insight Reports
* Thought-Leadership Content
5. Annual Reports and Benchmarking Reports
* Annual Reports
* Market Comparison Reports
* Industry Performance Reports
* Strategic Business Documents
6. Secondary Business Research
Conduct secondary research across:
* Countries
* Markets
* Business Models
* Consumer Behaviour
* Competitors
* Macroeconomic Trends
Utilize sources such as:
* Company Websites
* Annual Reports
* Investor Presentations
* Government Publications
* Industry Bodies
* News Sources
* Public Databases
7. Research Mandate Support
Support project teams with:
* Desk Research
* Source Validation
* Company Profiling
* Market Mapping
* Competitor Analysis
* Data Collection
* Research Notes
* Executive Summaries
* Insight-led Content Blocks
8. Market and Industry Analysis
Study:
* Growth Drivers
* Customer Behaviour
* Competitive Landscapes
* Regulatory Developments
* Industry Movements
9. Company and Competitor Profiling
Prepare:
* Company Profiles
* Competitor Profiles
* Sector Notes
* Business Model Summaries
* Industry Snapshots
10. Data Validation and Quality Control
* Validate facts and figures
* Verify source credibility
* Ensure factual accuracy
* Ensure plagiarism-free outputs
11. Responsible Use of AI Tools
Use AI tools for:
* Research Assistance
* Topic Structuring
* Source Discovery
* Content Outlining
* Summarization
* Draft Improvement
All AI-assisted outputs must be validated and refined before submission.
12. Cross-Functional Collaboration
Work closely with:
* Business Research Team
* Marketing Team
* Content Team
* Digital Marketing Team
* Consulting Team
* Survey TeamLeadership Team
Required Skills
* Strong professional writing skills in English
* Ability to create structured business content
* Good secondary research skills
* Interest in business, markets, industries, and strategy
* Ability to read, understand, and summarize business information
* Basic analytical and logical thinking
* Attention to detail and accuracy
* Fact-checking and source validation ability
* Understanding of companies, markets, and business models
* Ability to work within timelines
* Comfort with Google Search, MS Office, Google Sheets, and AI tools
* Willingness to learn and take ownership
Preferred Skills
* Internship or project experience in content writing, business research, market research, consulting support, business analysis, or digital content
* Understanding of SEO-led content and B2B content writing
* Exposure to market trends, competitive analysis, and report writing
* Familiarity with ChatGPT, Perplexity, Google Scholar, Excel, Google Sheets, PowerPoint, and research databases
Qualification
Bachelor's or Master's degree in:
* Business
* Economics
* Commerce
* Management
* Marketing
* Journalism
* Related Fields
Freshers and candidates with up to 1 year of relevant experience may apply.
Ideal Candidate Profile
The ideal candidate should be a strong writer with curiosity for business research and market intelligence.
The candidate should be comfortable researching new industries, understanding market developments, interpreting business information, and converting findings into professional content.
This role is ideal for individuals looking to build a career in:
* Professional B2B Content Creation
* Business Research
* Consulting Content
* Strategy-led Writing
Success Metrics
* Quality of professional content drafts
* Clarity, structure, and accuracy of writing
* Quality of research-backed content assets
* Quality of success case studies and white papers
* Accuracy of facts and source validation
* Ability to convert research into insight-led content
* Timely completion of tasks
* Ability to identify credible sources
* Support provided to research mandates
* Growth in market and business understanding
* Ownership of assigned responsibilities
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