* Take point in a high-impact, experimental project to transition BIG W's iconic digital and print catalogues into a new format
* Lead an enthusiastic and supportive team, part of our Marketing cohort, in this visible role
* Permanent, Sydney-based role where you can step up and drive the focus on single change (digital and print catalogues)
We are Woolworths Group
We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – 'to create better experiences together for a better tomorrow.' It's that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.
If you're excited to turn today's blue sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.
We Are BIG W
BIG W is one of Australia's leading retailers, offering a wide range of products across clothing, home, toys, tech and more, all at great prices. We are committed to making life easier for Australian families and are passionate about delivering exceptional customer experiences.
What you'll do
As the Senior Marketing Manager - Catalogue, you'll hold the keys to one of our most iconic channels, actioning our strategy to transform how BIG W engages with millions of Aussie families. Leading a talented team of specialists, you will thrive on innovation and data-driven insights to evolve our digital and print strategy, ensuring every edition delivers maximum impact and exceptional ROI across the business. Partnering with our Marketing, Commercial and Operations teams, as well as our external vendors, this role will allow you to test and experiment on best practice for our catalogues, backed by data-lead decisions, where your input will be seen by millions of customers.
* Lead the end-to-end evolution of BIG W's digital and print catalogues, from strategic planning and audience segmentation to executing high-impact promotional campaigns that drive trade performance.
* Take end-to-end accountability for the catalogue budget, leveraging financial insights and performance reporting to drive revenue growth and optimise channel profitability.
* Scale channel reach and conversion by leading the digital re-platforming of our app and print catalogues, creating engaging content, and expanding vendor-funded opportunities.
* Collaborate with Commercial, Marketing, and Operations teams to align product priorities and promotional messaging, while managing external agency relationships to ensure a seamless cross-channel customer experience.
* Leverage GA4 and platform analytics to monitor KPIs, driving a culture of continuous testing and process automation to enhance campaign effectiveness and ROI.
* Manage digital assets and content using Figma and AEM, ensuring all catalogue experiences align with email marketing best practices and compliance regulations.
* Lead and develop a high-performing, results-oriented team of local and international specialists, fostering a culture of continuous learning and collaboration with design and marketing partners.
What you'll bring
* Minimum 8+ years of marketing experience, ideally with a strong background in large-scale retail catalogue programs.
* Proven success in end-to-end P&L management, budget accountability, and developing strategies that drive sales growth.
* Expert analytical skills with proficiency in GA4 to interpret insights and optimise channel performance.
* Experience navigating CMS (ideally AEM) and design tools like Figma to review creative assets.
* A natural leader with a track record of mentoring global teams and influencing senior cross-functional stakeholders.
* A commitment to accuracy and process improvement, with the ability to implement efficient workflows in a fast-paced environment.
What You'll Experience
* A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.
* Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families.
* A progressive and competitive leave policy that gives you more space for what matters to you.
* Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.
* Opportunity to Salary Sacrifice, enabling team members to purchase selected eligible items or services from pre-tax salary. Can be used for novated leases, superannuation contributions, Qantas Club membership, computing devices etc.
Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team's diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.
We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
See how we're creating better experiences together, for a better tomorrow
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