About Francesca
We're a jewellery brand with a mission to create meaningful connections through personalised jewellery. Our goal is to inspire confidence and celebrate individuality.
Our vision is to become a beloved lifestyle brand known for our empowering message, elevated designs, and strong community presence.
This is a pivotal coordination role ideal for someone with a strong background in PR and influencer strategy who is ready to take ownership of brand visibility.
Key Responsibilities
* Develop and manage ongoing relationships with influencers, stylists, and tastemakers across the Australian market.
* Secure strategic partnerships that drive brand awareness, traffic, and conversions measuring campaign ROI through performance metrics.
* Proactively identify and pitch creative influencer campaigns that align with new collections launches and seasonal marketing initiatives.
Campaign Execution & Events
* Support influencer activations and gifting strategies tied to major campaigns launches or seasonal moments.
* Collaborate on launch and in-person events e.g. media breakfasts, influencer previews, pop-ups and attend relevant industry events to build relationships.
* Assist with ideation and roll-out of unique PR stunts and experiential activations that generate buzz and media coverage.
Public Relations & Media Outreach
* Help oversee media relations in partnership with external agencies from identifying press opportunities and crafting compelling press releases to coordinating samples and managing PR agencies.
* Work with external agencies as well as independently to pitch brand stories, founder profiles, and product placement opportunities to key media contacts in fashion, beauty, lifestyle, and digital press.
* Cultivate strong media relationships with fashion editors, journalists, bloggers, stylists, and media producers particularly within Australia.
* Develop and manage the PR calendar in alignment with the marketing strategy.
Reporting & Analysis
* Track, measure, and report on influencer and PR performance using platforms such as Shopify, Meta, Google Analytics, and affiliate tools.
* Manage and report monthly on PR and influencer KPIs and suggest data-led optimisations.
* Oversee PR and influencer budget allocation in line with annual marketing objectives.
Why Join Us?
* Be part of a values-driven brand that's redefining accessible luxury jewellery.
* Enjoy a dynamic, creative, and fast-paced environment where your voice matters.
* Generous team discount, jewellery allowance, and growth opportunities.
* Work from our beautiful Hobart HQ or join in hybrid from another location.