SEO Specialist page is loaded## SEO Specialistlocations: Melbourne Support Officetime type: Full timeposted on: Posted Todaytime left to apply: End Date: April 11, 2026 (30 days left to apply)job requisition id: JR106909**Why Petstock Group Is Where You Belong**We are continually inspired by pets and animals to be better people, both in our careers and our everyday life, making an impact for Pets, People and the Planet!We're built on family values, combined with a genuine passion for pets and people. We operate with heart, inclusivity, and inspiration for pets, people, and the planet.**About the Role**As our SEO Specialist, you'll be responsible for improving organic visibility, enhancing site performance, and supporting content and product teams with insights that drive sustainable rankings and traffic. You'll own technical SEO, conduct audits, lead optimisations, and provide meaningful reporting that shapes strategy and decision-making.**What Your Day Looks Like*** Deliver and execute technical SEO strategies to improve crawlability, indexation, site structure, and page performance.* Conduct deep keyword research and search intent analysis across multiple verticals.* Run comprehensive SEO audits using tools like SEMrush, Ahrefs, Screaming Frog and Google Search Console.* Monitor and report on SEO performance using GA4 and dashboard tools.* Diagnose and resolve technical challenges, including redirect issues, canonicalisation, structured data, and Core Web Vitals.* Support site migrations, redirects, URL structure improvements, and CMS changes (Strapi experience highly regarded).* Collaborate with product, content, and development teams to implement SEO best practices and drive continuous improvement.**Who You Are****You bring:*** Proven experience in a dedicated SEO role with measurable improvements in organic traffic and keyword rankings.* Strong technical SEO expertise, including troubleshooting and the ability to interpret site performance data.* Hands-on experience with enterprise SEO tools (SEMrush, Ahrefs, Screaming Frog, GSC).* Analytical capability with GA4 and reporting dashboards.* Working knowledge of HTML, CSS, JavaScript, and CMS platforms.* Experience in eCommerce or other high-traffic digital environments.* A degree in Marketing, Communications, Digital Media, or similar (preferred).* If you're a self-starter who loves technical SEO and wants to shape the future of our organic performance, we'd love to hear from you.**Apply now and help us build a stronger, smarter search presence.****If this is the opportunity you've been looking for and you love Pets as much as we do, apply today!****Follow us on LinkedIn to keep up to date on life across our various brands -** **In our effort to support People, Pets & Planet, we're proud of the work our Foundation undertakes -***Our diversity makes us better...we are a diverse team with varying strengths and an inclusive organisation, committed to providing equal opportunities for all.**We encourage applications from people of diverse backgrounds who wish to be part of a culture where everyone can proudly be themselves*At Petstock we are passionate about supporting the communities we're part of, where possible we aim to hire candidates from the same geographic region (typically within a 80km radius) to strengthen community connections and support local economies. Whilst we do not prioritise local candidates over others, we recognise the benefits of hiring individuals who have unique insights into the local community#J-18808-Ljbffr