Marketing DirectorDepartment: MarketingEmployment Type: Permanent - Full TimeLocation: Melbourne, AUDescriptionTripledot Studios is on track to become one of the largest independent mobile games companies in the world.We are a multi-award-winning organisation, and following our recent acquisition announcement, we’re preparing to grow into a global 2,500+ strong team across 12 studios.Our expanded portfolio is set to include some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users.Tripledot’s guiding principle remains the same: when people love what they do, what they do will be loved by others.We’re building a company we’re proud of – one filled with driven, incredibly smart & detail orientated people, who LOVE making games.Our ambition is to become the most successful games company in the world, and we’re just getting started.Take a look at our games: iOS Store + Google PlayRole OverviewWe're looking for a Marketing Director to lead and scale our growth efforts across the APAC region. You’ll be responsible for driving the full marketing funnel – from acquisition to retention to revenue – using a mix of paid and organic strategies. You’ll be managing significant budgets, shaping campaigns, and building a team around you to drive performance across a fast-growing portfolio of mobile games.We have an exciting portfolio of new games launching soon, a budget of $100m+ for UA spend and are scaling both the business and our portfolio over the next year. Now really is an exciting time to join us and help lead the Marketing function for APAC.This would suit someone who thrives in fast-paced environments, is hands-on with performance marketing, and knows how to build and lead high-performing teams.Key ResponsibilitiesLead the growth strategy across APAC – managing both paid and organic user acquisitionOwn multi-million dollar performance marketing budgets and deliver on KPIs like ROAS, LTV, and CPICollaborate with the creative team to develop and test new ad concepts, video assets, and playablesPartner with product and monetisation to ensure alignment on player experience and growth targetsDrive ASO, influencer campaigns, and community-led initiatives to support organic scaleBuild dashboards, lead A/B testing, and use data to continuously refine strategyManage and develop a team of UA managers, analysts, and creativesRequired Skills, Knowledge and ExpertiseSignificant experience in user acquisition or growth marketing within mobile gaming or consumer techProven track record of scaling mobile games using both paid and organic strategiesStrong understanding of LTV modelling, cohort analysis, and performance dataHands-on experience with MMPs (e.g. Appsflyer, Adjust) and major ad platforms (Meta, TikTok, Google, etc.)Comfortable working cross-functionally in a collaborative, fast-moving environmentA natural leader – someone who brings structure, clarity, and energy to their teamBonus points if you’re a gamer yourselfWorking at Tripledot25 days holiday: Enjoy 20 days of paid holiday plus an additional 5 days per annum, in addition to bank holidays to relax and refresh throughout the year.Hybrid Working: We work in the office 3 days a week.20 days fully remote working: Work from anywhere in the world, 20 days of the year.Superannuation: Company paid superannuation planContinuous Professional Development: Propel your career with continuous opportunities for professional development.Private Medical Cover: monthly stipend to cover private medical cover which you can use to ensure your and your family's health is in good hands (in time as the team grows this will be changed to a Company paid health insurance plan).Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program (subject to policy)
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