The role of Brand Custodian involves overseeing the evolution of a brand's visual identity across all touchpoints with customers. This includes managing the development and implementation of creative campaigns that align with the company's values and vision.
This is a dynamic position that requires a deep understanding of market trends and customer needs. The successful candidate will have excellent communication skills, both written and verbal, and be able to interact effectively with high-profile influencers and partners.
Key responsibilities include developing and executing creative campaign strategies, maintaining and evolving brand guidelines, overseeing website reskins and UX/UI updates, conducting international research, innovating to optimize campaign spend, spearheading the evolution of the brand's visual identity across social media, and developing a long-term visual storytelling strategy for social media.
The ideal candidate will have a passion for health, fitness, and fashion, as well as experience in digital marketing, particularly with web, social, and emerging technologies. They will also have a proven track record of concept development, familiarity with various design programs, and evidence of ongoing participation in professional development opportunities.
We offer a hybrid work model, eligibility for short-term incentives, parental leave package, state-of-the-art gym at headquarters, competitive staff discounts, and exciting team events & initiatives.
* A bachelor's degree in art, graphic design, marketing, communications, journalism or other relevant fields
* Minimum 5 years experience in a digital marketing environment
* Proven experience with concept development
* Familiarity with a variety of design programs
* Evidence of ongoing participation in professional development opportunities