The Law Society of NSW is Australia's largest and most influential membership association for solicitors. We're not all lawyers, but we work together to support the legal profession and ensure a just society for all.
We are currently looking for a full time permanent Senior Marketing Campaigner to join our Membership and Engagement team.
About the role
The Senior Marketing Campaigner is responsible to design and deliver targeted marketing strategies that drive measurable value to the Law Society of NSW, its members and the profession. You will drive marketing campaigns that are strategically designed and executed in alignment with the organisation's values and priorities, strengthening the Law Society of NSW's brand and enhancing the experience of members, the profession, and the broader community.
What you'll be doing
* Develop and execute integrated multi-channel marketing strategies for the Law Society of NSW ensuring alignment with adjacent programs (CPD events, member events, commercial partnerships, registry and licensing etc.) as well as strategic priorities
* Ensure end-to-end campaign lifecycle management from objective setting and targeting, to brief creation and messaging frameworks, audience segmentation, channel strategies, to scheduling of activities, project and stakeholder management, to approvals, budging and evaluation
* Drive effective execution to strengthen the Law Society's presence across the profession and the broader community, promoting key functions, services and member benefits while elevating public understanding of our role, such as upholding the rule of law and supporting access to justice
* Develop targeted, audience-specific strategies and campaigns, e.g. Government, In-house, Wellbeing, Early Career and Student segments to drive engagement and impact
* Develop and execute activity across multiple marketing channels: sponsorships, events, digital, social media, thought leadership, podcasts, blogs, video, web etc
* Synthesise information from multiple sources as inputs to strategic development - use data to inform marketing strategies and create clear connections between business strategy and marketing
* Have a clear and articulate vision for how marketing campaigns can proactively enable and achieve the organisation's objectives, define and agree commercial outcomes and success measures
* Differentiate through clear and compelling content marketing initiatives and programs that reflect the Law Society of NSW's purpose, brand, tone of voice and value proposition
* Critically review propositions, content and copy for thought leadership, collateral and web for consistency, tone of voice and relevance for the target audience
* Ensure Marketing campaigns are delivered on time, on budget and on brand - and are tracked and measured
* Focus on ROI – ensuring data is used for strategic planning, marketing performance measurement and optimisation; leveraging insights to inform future strategies
* Champion the Law Society of NSW's brand ensuring both verbal and visual expression consistently - aligned with Brand Standards and guidelines.
About you
* Minimum of Bachelor's Degree is required in business, marketing or communication
* 6-10 years' marketing experience with a proven track record of successfully developing marketing strategies and identifying opportunities to drive growth and innovation in a commercial corporate environment (i.e. professional services, financial services, legal or consulting)
* Strong influencing skills - experience leading virtual teams on complex projects across all levels of the organisation
* Return on marketing investment reporting and the use of data to inform, track and measure campaign performance, team coaching and development
* Exceptional verbal and written communication skills, with the ability to simplify complex technical content for multiple channels (incl webcopy/eDMs/event invites/social media posts etc) and tailored for different audiences
* Champion attention to detail across all aspects of planning and execution, ensuring all elements are delivered to a high standard
* Demonstrated experience developing strong peer relationships across complex organisations
* Ability to effectively operate and influence senior stakeholders
* A connector, who proactively "joins the dots" across teams and organisation
* Strong stakeholder management and negotiation skills
* Exceptional interpersonal and communications skills in written and verbal form
* Ability to practice open communication, provide constructive feedback (and receive it) and escalate issues in a timely manner
* Curious and focused on continuous learning
* Adaptable, and shows resilience under pressure
* Ability to break down complex problems and understand root causes and implications
* Solid strategic judgment and decision making – with ability to evaluate options using data and insight to make informed decisions
* Embrace agility and be responsive to support evolving needs and market dynamics
* Strong attention to detail, with a proactive and solutions-focused mindset.
About the team
The role sits within our Membership and Engagement Department, specifically within the Marketing, Brand and Events team, and is responsible for creating a range of campaigns and content aimed at engaging members and the broader profession. This role works closely with other teams within the department and the organisation to deliver high quality marketing, designed to educate, engage and connect our membership and the broader profession.
To Apply
The Law Society of New South Wales is committed to building and maintaining a respectful and inclusive workplace, appointing the best person for the role and supporting diversity.
Applications should contain a CV and cover letter that outlines your key experience and motivations for this role.