About etrainu
etrainu is a leading provider of online training solutions, partnering with global organisations across sport, community, and care sectors. We empower people and organisations with the tools, knowledge, and skills to make a difference through engaging, impactful education.
As we continue to scale, we're looking for a hands-on Digital Marketer who thrives in a fast-paced environment and loves driving measurable results.
About the Role
This is a mid-level role, ideal for a digital marketer with 2–3 years of experience who's ready to take ownership of campaign performance and contribute to a growing brand. You'll be responsible for managing our paid media, optimising digital funnels, and supporting lead generation and brand awareness across key channels.
You'll work closely with the broader marketing team to bring campaigns to life, from strategy through to execution, reporting, and optimisation.
Key Responsibilities
* Plan, execute, and optimise Google Ads and LinkedIn campaigns
* Manage and maintain the etrainu website, including content updates and landing page creation
* Own analytics and reporting, drawing insights from GA4, HubSpot, and other platforms
* Implement and monitor SEO strategies to improve organic traffic
* Create and manage email marketing campaigns, including automation, segmentation, and performance tracking
* Optimise audience targeting and digital funnels to drive engagement and conversions
* Contribute to CRO initiatives across paid ads, landing pages, and email campaigns
* Collaborate with internal teams (design, content, product) to deliver cohesive campaign assets
* Plan and execute events and trade shows
What We're Looking For
* 2–3 years' experience in a digital marketing role, ideally within a
B2B or SaaS environment
* Demonstrated experience running paid campaigns across
Google Ads
and
LinkedIn
* Confident using
web development tools
to build landing pages (preferably
Webflow
)
* Strong working knowledge of
GA4
,
Google Tag Manager
,
HubSpot
, or equivalent tools
* Understanding of
on-page SEO
and basic technical SEO
* Strong written communication skills with attention to detail
* Data-driven mindset and ability to interpret campaign performance
* Comfortable working in a
collaborative and fast-moving
environment
Who You Are
You're a hands-on, curious, and results-driven lead gen expert. You're confident in your digital marketing skills but also understand that in a growing team, flexibility matters - whether it's helping pack for an event, reviewing copy for the team, or jumping into a broader marketing project when needed.
You:
* Take ownership of your work, but you aren't afraid to ask questions
* Are proactive and organised, with a strong attention to detail
* Enjoy being part of a collaborative team where no two days are the same
* Bring ideas to the table, and help turn them into action
Why Join etrainu?
At etrainu, your work makes a real impact. We support purpose-driven organisations across sport, aged care, and community sectors through meaningful education.
As a growing company, there's room to shape your role, try new ideas, and be part of something evolving. You'll join a collaborative, no-ego team that values initiative, moves fast, and gets things done.
What we offer:
* Hybrid work environment
* A friendly, high-performing team
* Meaningful work with global clients
* A say in what we build and how we work
To apply, please provide a cover letter along with your resume.