Paid Advertising Specialist
We are seeking an experienced paid advertising professional to join our team working with leading equestrian brands in Australia.
* Develop and execute targeted advertising campaigns across multiple platforms including Google Ads, Meta, TikTok, and other digital channels.
* Utilize data analysis and keyword research to refine audience targeting and optimize campaign performance.
* Analyse campaign metrics, optimising for click-through rate, cost-per-action, return-on-ad-spend, and conversion rates.
* Monitor and apply A/B testing strategies across advertisements and landing pages.
* Maintain daily, weekly, and monthly budgets, ensuring alignment with client objectives and spend efficiency.
* Provide in-depth reports and insights into campaign performance and recommend areas for improvement.
The ideal candidate will have experience working with various digital marketing tools including Google Ads, Google Analytics, Google Tag Manager, Meta Ad Manager, SEMrush, and possess strong analytical skills.