Job Opportunity
The Communications Specialist will be an integral team member responsible for creating improving and maintaining content marketing initiatives as well as media and stakeholder relationships to position this business as a leader in its field.
Key Responsibilities
* Develop and execute a content strategy across the businesses
* Planning developing and delivering site and collateral content
* Multimedia content capability including copywriting video podcasts etc
* Creation of engaging content that drives action
* Editing proofing and improving blogs social media posts edm and other copy written by others
* Managing content distribution to increase web traffic by supporting SEO Strategy
* Media liaison
* Preparing and delivering media pitches across print and digital media
* Build/maintain strong relationships with key editors and journalists
* Producing advertorial for editorial placements as part of advertising schedule
* Pitch profiles of key executives in thought leadership roles speaking opps interviews
* Oversee development of content to excite and engage staff
* Partner with People & Culture team to support communication of business priorities provide counsel/feedback as needed
* Manage annual media buy for advertising placements in industry print and digital publications
* Work closely with Marketing Manager to develop suitable ad campaigns Graphic Designer to produce This may include external agency engagement
* Place advertising assets as appropriate