Responsibilities
About the Team: As part of the ANZ LIVE Operations team, the Creator Manager will own the end‐to‐end strategy and operational execution for a specific creator group within the ANZ LIVE ecosystem. This dedicated role requires the ability to translate data and behavioral observation into scalable operational strategies to drive both revenue and viewership growth. You will design and execute tailored content best practices, cultivate creator community and implement growth initiatives to effectively influence creator actions, accelerate monetization, and ensure the long‐term success of TikTok LIVE in Australia and New Zealand.
* Develop and execute scalable growth strategies for the assigned creator cohort by deeply understanding their behavior, motivations, and the psychology behind their actions.
* Design and implement operational plans, leveraging data insights to refine tactics across content formats, timing, and feature adoption to drive measurable performance improvements within the group.
* Translate data understanding on content quality, engagement, and monetization into clear, actionable influence plans (incentives, education, gamification) designed to shift creator behavior toward platform success metrics.
* Lead the process of content evaluation and insight generation for the assigned tier, creating actionable case studies and best practices to continuously elevate the tier's overall content quality and differentiating creator incubation programs to maximize business results.
* Drive Creator Community Building initiatives focused on the assigned cohort to establish effective collaboration channels for scalable creator communication, education and incubation.
* Own and manage key cohort success metrics, including revenue growth, retention, content quality, and progression of creators to higher cohort.
Qualifications
Minimum Qualifications:
* Bachelor's degree with 3+ years in content, creator/community growth, business development, or similar fields.
* Proven success in scaling creator performance across multiple content verticals and tiers.
* Demonstrated ability to understand and influence user or creator behavior, moving beyond simple data tracking to strategic growth initiative design.
* A strong analytical mindset with proficiency in translating business needs into analytical solutions and designing data metrics to measure tier health and behavioral change.
* Deep understanding of the live streaming landscape, creator life cycle, and content monetization models.
* Highly organized with strong project management skills and a bias for action.
Preferred Qualifications
* Passion for TikTok, LIVE streaming, mobile entertainment, and the creator economy.
* Creative and strategic mindset with a strong foundation in mentorship and coaching.
* Direct experience in the live streaming space, with a solid grasp of emerging trends, creator needs, and user behaviors.
About TikTok
TikTok is the leading destination for short‐form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Acknowledgment of Country
In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
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