Overview
Fitness & Wellness Sector
Melbourne, VIC | Full-time
Lead pipeline growth across Australia's fitness and wellness industry. Workspace 360 is a professional services consultancy supporting growth, expansion, and transformation across the fitness and wellness sector. As we deepen our focus in this market, we are seeking an experienced Business Development & Lead Generation Manager with strong industry knowledge and established relationships.
This role sits at the front of our growth engine and is responsible for generating and qualifying high-quality opportunities — enabling senior leadership to focus on strategic advisory, solution design, and closing well-structured work.
This is a strategic, relationship-led business development role, not a transactional sales position.
Role Purpose
The Business Development & Lead Generation Manager is responsible for building a consistent, high-quality pipeline of right-fit opportunities within the fitness and wellness market.
The role exists to:
* Improve pipeline predictability and quality
* Strengthen Workspace 360's presence and credibility in the sector
* Reduce reliance on senior leaders for lead sourcing
* Protect delivery capacity by filtering out poor-fit opportunities early
The role does not carry responsibility for pricing, closing, or delivery commitments.
Key Responsibilities
* Proactively identify and engage fitness and wellness organisations aligned to Workspace 360's offering
* Leverage existing industry relationships with gym operators, franchise groups, suppliers, and referrers
* Qualify opportunities against agreed fit criteria (scale, growth intent, complexity, values)
* Book high-quality, well-prepared meetings with senior leadership
* Nurture long-term relationships with industry partners, consultants, and referrers
* Maintain accurate CRM records and clear pipeline visibility
* Filter out low-probability or misaligned opportunities early in the process
* Support effective handover of qualified opportunities into the sales process
Measures of Success
Success in this role is defined by:
* A steady flow of qualified opportunities from the fitness and wellness sector
* Strong progression of introduced opportunities beyond initial qualification
* Reduced time spent by senior leaders on prospecting
* Increased predictability and confidence in pipeline forecasting
* Strengthened market presence and industry relationships
About You
This role will suit someone who brings deep sector knowledge and credibility, including:
* Demonstrated experience in business development or sales within the fitness and wellness industry
* Existing relationships with gym operators, fitness franchise groups, or sector suppliers
* Strong commercial judgement and ability to assess opportunity fit
* Confidence engaging senior stakeholders and business owners
* A structured, disciplined approach to CRM and pipeline management
Highly regarded backgrounds include:
* Sales or account management roles with gym equipment suppliers
* Franchise support or network development roles
* Commercial services supporting multi-site fitness operators
What We Offer
* A clearly defined, senior business development role with strong leadership alignment
* A relationship-first mandate — no hard selling or over-promising
* Access to senior decision-makers for calibration and development
* The opportunity to shape Workspace 360's growth within the fitness and wellness sector
* Clear progression pathways into senior BD leadership, sector-focused roles, or strategic partnerships
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