* Key new high impact role
* Deliberately different education model delivering real outcomes for young people
* Hybrid role across six Southeast Queensland Schools and beyond
About Us
The Industry School, formerly the AITC, is unlike any other senior school. We're for young people who seek a deliberately different educational experience. An industry-driven one. For those who want to learn in the classroom, within workplaces, and on the job. We're for those young people who seek to start building real-world strengths and skills now, not only in the future.
Providing a unique two-to-three-year program for young people in Years 10 to 12 we progressively develop employability skills, and the achievement of individualised learning goals, whilst also meeting the requirements of the Queensland Curriculum and Assessment Authority (QCAA) and the Australian Skills Quality Authority (ASQA).
We aim to seamlessly blend senior education and vocational training to engage young people in purposeful learning experiences with real-world industry relevance.
About the Role
Reporting to the Head of Brand this pivotal role will see you leading the development and execution of innovative, data-driven marketing strategies that attract new students, retain existing ones, and position the school as a fast-growing leading education provider.
Your role will be to own the full marketing lifecycle, from planning and budgeting to implementation and analysis, creating targeted marketing initiatives across both above the line and below-the-line channels, including social media, radio, billboards, cinemas, search engine marketing, and community events.
Forward-thinking and commercially astute you thrive in fast-paced environments where your laser focus on lead generation and proven ability to develop and execute strategies that drive enrolment growth and customer retention will ensure you deliver results.
Hybrid Brisbane Head Office based role supporting the organisation as it expands nationally.
Key Outcomes
* Deliver annual marketing plans and budgets aligned with organisational growth objectives.
* Achieve agreed lead growth targets across existing and new campuses.
* Increase student retention through targeted engagement and communication strategies.
* Strengthen brand identity and employer branding to attract students and top talent.
* Ensure marketing campaigns deliver measurable ROI and continuous improvement.
Values and Benefits
Our values play a critical role in cultivating culture. They set the standards for how we behave, interact with others, make decisions, and choose to act. They are:
* Demonstrate genuine care
* Think progressively
* Take courageous action
* Achieve inspiring outcomes
* Contribute authentically
* Succeed collectively
We value and recognise our people through a range of benefits including superannuation matching after a qualifying period, access to corporate rate health insurance, salary packaging, Flare staff discounts, Employee Assistance Programs, Professional Development, and the opportunity to participate in community-based activities in Australia and Cambodia to name a few.
About You
To be successful in this role you will bring the following knowledge and skills.
Essential
* A bachelor's degree in marketing or a related field (or equivalent experience).
* 5+ years of experience in a marketing role, ideally within the education sector, with a proven ability to develop and execute strategies that drive enrolment growth and customer retention.
* Demonstrated analytical and commercial acumen with data-driven decision-making.
* Strong digital marketing expertise (SEO, social, paid media, email).
* Experience in budget management, ensuring efficient use of resources to achieve business objectives.
* A proven ability to adapt strategies based on performance data, customer insights, and evolving business needs.
* Excellent communication and collaboration skills.
* Ability to demonstrate The Industry School values.
* Working with Children Check (Blue Card), valid driver's license, and right to work in Australia.
Desirable
* Local area marketing experience and/or experience in a national multi-site organisation (or franchise model) will be highly regarded.
To Apply
If this role has sparked your interest, please Apply Now.
Applications close 12pm Tuesday 3 February 2026.
Please note: Interviewing may commence prior to the closing date on receipt of application. Candidates are therefore encouraged to apply as soon as practicable.
To find out more please contact Marion Revelli, Head of Growth
The Industry School is committed to safe and supportive work practices. Candidates will be subject to relevant background checks, and the requirement to disclose any information relevant to your eligibility to engage in activities including children.