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Marketing specialist

Melbourne
Defence Bank
Posted: 8 January
Offer description

Join our Member & Marketing team for a 12-month parental leave cover and make an impact

Help showcase our products and services in ways that truly connect with members—driving engagement and strong revenue results across our national branch network.

About us.

A unique life requires a unique bank.

Defence Bank is a member-owned bank that has been proudly serving the Defence Community for 50 years. With 26 branches across Australia and our award-winning app, Defence Bank is where our members need us – anywhere, anytime.

The bank provides financial products and services to the Australian Defence Force and its unique community, reinvesting profits for the benefit of our members. We are a leader in our sector and our people led, technology enabled environment, celebrates the individual talents, personalities, interests and needs of our people.

Winner of the
Best Reward & Recognition program 2024
and a finalist for
Employer of Choice 2024
, it is not only our employees who think our bank is truly one of the best places to work.

The opportunity.

As our
Marketing Specialist
, you'll be the central coordinator for integrated campaigns - owning the brief, timelines, approvals, and cross-functional collaboration to deliver high‑quality outcomes on time and in scope. You'll translate business objectives into actionable plans, keep stakeholders aligned, and champion brand consistency and compliance.

This specialist position is accountable for:

* Lead end‑to‑end campaigns
across digital and traditional channels, including post‑campaign reviews and insights.
* Partner with stakeholders
to clarify goals, manage feedback loops, and secure timely approvals.
* Oversee content & brand governance
—briefing creative teams/agencies and ensuring outputs meet quality and regulatory standards.
* Own organic social strategy
to build engagement and brand affinity; monitor performance and optimise.
* Support the branch network
with toolkits, templates, events, and local activation that aligns with national campaigns.
* Run the marketing workflow
—project tracking, reporting, resource allocation, and continuous improvement.
* Manage budgets & vendors
to deliver efficiently and effectively.
* Report on outcomes
—maintain dashboards and share insights against KPIs (reach, engagement, conversion).
* Champion compliance & governance
within a regulated environment

About you.

You're curious, digitally driven, project‑literate, and streamlined—keeping the bank safe while keeping members informed. You collaborate widely, communicate clearly, and proactively improve processes to remove bottlenecks.

To be successful in this position, you will have:

* 3–5 years in marketing/communications with a track record delivering integrated campaigns.
* Strength in stakeholder engagement and project management across cross‑functional teams and agencies.
* Skills in content, social, analytics/reporting, budget management, and marketing tech (CRM/CMS/analytics).
* A degree in Marketing/Communications/Business (or equivalent experience); certifications in digital or project management highly regarded.
* Experience in financial services/member‑based/regulated industries and supporting distributed networks is a plus.

We count on you. And you can count on us.

We have a great range of employee benefits including savings and discounts across our range of products and services. a Work-Life Fit initiative providing additional days of leave and supporting flexibility and access to our internal "reward and recognition" platform - vouchers, discounts, e-cards and much more

Interested? We'd like to hear from you. Click to apply.

Defence Bank is committed to providing equal opportunities for employment and seek to have a team that reflects our diverse community. We encourage anyone interested in our role and a career at Defence Bank to apply.

All successful candidates will be required to complete employment checks prior to an offer of employment.

Whilst we value and appreciate the time and effort you made to apply for this position, only short-listed applicants with Australian Working Rights will be contacted to discuss their application.

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