About this Role
This is a senior position responsible for strengthening the brand's positioning and driving growth. The Brand Manager will develop and execute strategies to stay ahead in the market.
* The ideal candidate will have a strong commercial acumen, experience across NPD and innovation, and a track record in brand marketing.
* They must be able to lead cross-functional teams, drive the NPD pipeline, and work with agencies to develop annual marketing plans.
Key Responsibilities:
1. Create and develop a long-term strategic vision for the brand.
2. Lead integrated teams focused on consumer needs and insight to drive the brand forward.
3. Partner with product team, merchandising, and marketplace teams to ensure product and consumer are at the forefront of all strategic planning and execution.
4. Brand planning to enhance current portfolio and improve in-market and business performance.
5. Work with sales team to define the brands and ensure adequate sales materials and promotional schedules/activations are in place to enhance brands.
6. Champion brand/s within the organisation, driving brand education/profile, upholding alignment to core brand proposition and driving brand equity.
7. Drive brand related NPD with overall responsibility for new lines in market including launch, activation and range support through retailer review periods.
What You Need to Be Successful:
* Bachelor's degree in Business, Marketing or Commerce
* 3-5 years FMCG marketing experience ideally
* Experience across NPD and Innovation with FMCG
* Track record in Brand Marketing with a Strong Commercial Acumen
* Strong Project Management Skills
* Proven ability to lead across advertising and storytelling, preferably within the packaged goods industry, and drive the NPD pipeline.
Benefits:
* Opportunity to join a well-known FMCG brand
* Very Competitive Salary and Growth Opportunities
* Sydney based | Great work flexibility | WFO/WFH
* A supportive, fun and collaborative working environment.