About the Role
As an Insurance Content Owner, you are the strategic architect of our insurance narrative. You won't just execute content; you will own the end‐to‐end insurance content strategy for all product launches, ensuring that every touchpoint in the customer journey is clear, transparent, and human.
To drive success in this role, you must be a Plain English evangelist with a passion for dismantling complex legalese. You will lead the production of insurance documentation that is so simple and jargon‐free that a non‐expert can understand their coverage instantly.
At Cover Genius, we view technology as a force multiplier. You are a modern content strategist who naturally integrates AI into your daily workflow to scale high‐quality content, conduct readability audits, and optimize the CG Voice across our global platform. Working at the intersection of Insurance, Legal, and Product teams, you will act as the final gatekeeper for our brand voice, ensuring that compliance never comes at the cost of clarity.
Key Responsibilities
* Content Strategy & AI‐Powered Governance: Own the end‐to‐end insurance content strategy. Establish a human‐centric, jargon‐free voice and leverage AI as a force multiplier to ensure the Plain English standard is applied consistently and efficiently across all products and markets.
* The Plain English Standard: Lead the production of all product content to ensure it is jargon‐free and transparent. Content must be specifically crafted so that a layperson can understand their coverage instantly.
* AI‐Driven Testing and Optimization: Utilize AI tools to conduct readability audits, sentiment analysis, and automated QA testing. Ensure that every string of content meets our quality standards before it goes live on the XCover platform.
* Regulatory and Compliance Leadership: Ensure all documentation meets rigorous regulatory requirements while maintaining a clear and user‐friendly tone. Prove that compliance does not have to be dense or difficult to navigate.
* Product Lifecycle Management: Oversee the creation and approval of insurance content for new product launches. Act as the final gatekeeper for the brand voice across all XCover touchpoints.
* Platform and Systems Ownership: Manage and optimize the internal CMS to ensure that simplified content is accurately mapped, tested, and localized across the CMS platform.
* Stakeholder Collaboration: Act as the translator between technical Insurance Product Managers and the end customer. Convert complex policy details into accessible and engaging messaging.
Qualifications
* Experience: 5+ years in product content or UX writing within Insurtech, Fintech, or a similarly complex regulated industry.
* AI Fluency: Early adopter of AI, proven ability to use AI tools (Gemini, Claude, or specialized content AI) to brainstorm, draft, and refine high‐quality content.
* Quality Oversight: Critical eye needed to audit AI‐generated content for accuracy, empathy, and compliance.
* The Human Lens: Proven portfolio of transforming dense or technical documents into simple and conversational prose without losing the underlying meaning or compliance.
* Strategic Writing: Superior writing, editing, and proofreading skills with mastery of Plain English principles applied to insurance disclosures and policies.
* Technical Proficiency: Experience managing content within a CMS and understanding how string‐based content fits into a SaaS or API‐driven architecture.
* Project Leadership: Experience leading content strategy for medium‐to‐large scale product launches, managing timelines and stakeholders in a high‐growth environment.
* Education: Bachelor's degree in Communications, Journalism, Law, or a related field.
Benefits
* Flexible Work Environment – Teams are hybrid. Work from home on Wednesdays and Thursdays and attend the office Monday, Tuesday, and Friday with flexibility around start/finish times.
* Work with like‐minded people who are passionate about the work we're doing and giving back. Our CG Gives programs enable everyone to become a philanthropist through peer recognition and rewards.
* Social Initiatives – pictures speak a thousand words.
* Cover Genius promotes diversity and inclusivity. We do not tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.
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