Marketing Manager Job Description
Certainty is a fast-growing SaaS company headquartered in Victoria, BC with a global team. Our enterprise platform is trusted by hundreds of thousands of professionals worldwide to complete millions of audits and inspections every year—helping organizations improve safety, quality, and compliance.
* You'll take ownership of all aspects of Certainty's marketing strategy, execution, and measurement. Key areas include:
Responsibilities
* Demand Generation & Growth: Develop and execute multi-channel campaigns (inbound, outbound, PPC, email, social) to generate qualified leads.
* Brand & Content Leadership: Own Certainty's brand presence across web, product, social, and third-party sites. Lead content strategy—developing SEO-rich blogs, white papers, case studies, webinars, and thought leadership assets.
* Digital Marketing & Analytics: Oversee website management, ensuring it's optimized for lead generation and SEO. Manage PPC campaigns and paid advertising budgets for maximum ROI. Track, analyze, and present KPIs (traffic, leads, conversions, ROI) with actionable recommendations.
* Thought Leadership & Events: Plan, promote, and deliver webinars to engage prospects and build brand authority. Support speaking engagements, guest articles, and conference participation.
Requirements
* Marketing automation expertise
* SEO and content strategy skills
* Leadership and project management experience
* Strategic thinking and problem-solving abilities
Benefits
* Opportunity to work with a global team
* Chance to develop and execute multi-channel campaigns
* Ownership of brand presence and content strategy
* Opportunity to grow professionally
Other Opportunities
* Collaboration with Sales, Product, and Customer Success teams
* Partnership with other departments to ensure messaging aligns with customer needs and business goals