Overview
Sr. Manager - Marketing Data Scientist - BFS046407
Ready to shape the future of work? At Genpact, we drive change through AI and digital innovation. Genpact’s AI Gigafactory is our accelerator for scaling technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our solutions tackle complex challenges. If you thrive in a fast-moving, tech-driven environment and want to be part of a team shaping the future, this is your moment.
Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. We help companies get ahead and stay ahead by implementing data, technology, and AI. Learn more at genpact.com and on LinkedIn, X, YouTube, and Facebook. Inviting applications for the role of Sr. Manager, Marketing Data Scientist.
Responsibilities
- Develop and deploy advanced statistical and machine learning models to support marketing personalisation, customer segmentation, propensity modelling, and campaign optimisation
- Conduct deep-dive analytics on customer journeys, campaign performance, and lifecycle marketing to uncover actionable insights and inform marketing strategy
- Leverage large and complex datasets from multiple sources (digital, CRM, product, customer interactions) to build predictive and prescriptive models that drive business outcomes
- Partner with marketing, product, and technology teams to identify opportunities for data science applications and translate business problems into analytical solutions
- Communicate complex analytical findings and model outputs to both technical and non-technical stakeholders, using data storytelling to drive understanding and action
- Contribute to the standardisation and automation of marketing analytics processes, identifying and implementing scalable solutions
- Stay abreast of industry developments and emerging technologies to ensure marketing analytics remains best-in-class
- Ensure all analytics activities comply with data privacy, security, and governance standards
Qualifications
Minimum Qualifications
- Relevant years of experience in a data science, advanced analytics, or similar role, with demonstrable impact in marketing, customer, or commercial domains
- Tertiary qualifications in a quantitative field such as statistics, mathematics, computer science, data science, or a related discipline
- Proven expertise in developing, validating, and deploying machine learning and statistical models using Python, R, or similar tools
- Hands-on experience with data wrangling, feature engineering, and working with large, complex, and unstructured datasets
- Proficiency in data visualisation and storytelling, with experience in tools such as Power BI, Tableau, or similar
- Strong understanding of marketing concepts, customer segmentation, lifecycle marketing, and campaign optimisation
Preferred Qualifications/ Skills
- Advanced analytical thinking and problem-solving skills, with the ability to design and execute complex analyses and models
- Strong communication skills, with the ability to explain technical concepts, methodologies, and results to non-technical stakeholders
- Proven stakeholder management skills, with experience working closely with marketing and business teams
- High attention to detail, accuracy, and commitment to data quality
- Ability to work independently as required, and to manage multiple projects in a quick-paced, agile environment
- Proven ability to collaborate effectively with cross-functional teams
- Demonstrated learning agility, staying up to date with new tools, techniques, and industry best practices
- Proactive mindset with a passion for innovation, continuous improvement, and driving business value through data science
- Commitment to upholding data security, privacy, and ethical standards in all analytics activities
Benefits
- Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovation
- Make an impact – Drive change for global enterprises and solve business challenges that matter
- Accelerate your career – Get hands-on experience, mentorship, and continuous learning opportunities
- Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
- Thrive in a values-driven culture – Our courage, curiosity, and incisiveness, built on integrity and inclusion, fuel progress
Note: Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or any other characteristic protected by applicable laws. Genpact does not charge fees to process job applications, and applicants are not required to pay to participate in our hiring process in any other way.
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📌 Sr. Manager - Marketing Data Scientist
🏢 Genpact
📍 Sydney