Here at Lion, we don't settle for ordinary. We're passionate about crafting exceptional brands that bring people together, spark conversations, and create unforgettable moments. Our Marketing team are responsible for shaping the identity and driving the success of our brand portfolio. We're all about passion, energy and teamwork to serve uplifting moments to our consumers and truly be at the heart of good times.
Your day in the life as a LION Brand Manager - Four Pillars
Based in our Sydney HQ office, you will report to the Marketing Manager Spirits. This is an exciting opportunity to join a growing team and build a best- practice marketing function.
* Set the Vision: Support the Marketing Manager in setting the brand strategy and positioning for Four Pillars. Lead the annual brand planning process.
* Make It Happen:Build and execute integrated brand plans - from national campaigns to local activations
* Lead with Insights:Use consumer research, market data, and trends to fuel decision-making and identify growth opportunities
* Drive Engagement: Work with customer marketing, sales and category teams to deliver compelling customer pitches, category reviews, and innovation strategies
* Deliver Results:Track brand and commercial performance and translate numbers into action
To be successful you will bring
* Proven brand marketing experience.Experience and passion in managing brands, brand strategy and planning, creative/business briefs, agency management, communications and innovation. Preferably from beverage background experience
* Analytical Skills:Proficiency in analysing market trends, consumer behaviour, and performance metrics to inform strategic insight driven decisions
* Strong commercial & business acumen.You will be commercially focused and understand how to drive business outcomes for your brands including delivering on commercial KPI's and budget management
* A great communicator & influencer, with the ability to effectively manage a variety of key stakeholders
* Proven experience leading and mentoring a high performing cross-functional team and instilling a growth mindset culture
#J-18808-Ljbffr