Serafina is an elevated everyday women's fashion brand. We translate global trends into wearable, comfortable designs that reflect the Australian lifestyle. At our core, we believe in empowering women to look and feel their best. We create a genuine shopping experience by understanding our customers' style needs and delivering fashion that celebrates every woman's unique beauty.
As we continue our exciting growth both nationally and internationally, joining Serafina means being part of a brand with a bold future. Our team thrives in a collaborative, creative, and fast-paced environment where each person is trusted to own their domain while working closely with others across the business.
THE ROLE: Social Media & Content Specialist
We're looking for a dynamic Social Media & Content Specialist to manage and grow Serafina's online presence. You'll be responsible for content strategy and creation, community engagement, influencer coordination, and performance reporting across our key social channels.
You'll bring the brand to life online through creative storytelling, trend-savvy campaigns, and always-on content that speaks to our audience. This role is ideal for someone who lives and breathes social media, has a strong passion for women's fashion, and thrives in a fast-paced, evolving environment.
WHAT YOU'LL DO
* Develop and execute a social media growth strategy across Instagram, Facebook, Pinterest, TikTok, and YouTube.
* Plan and create content (owned, curated, live, and UGC) that reflects Serafina's brand identity and resonates with our audience.
* Coordinate and create paid content suitable for Meta Ads.
* Organise and oversee weekly content shoots to support new collections.
* Stay across key social media trends and identify opportunities that align with Serafina's aesthetic and values.
* Manage and grow our Influencer Gifting Program, including relationship building, outreach, onboarding, and campaign coordination.
* Identify new ambassador opportunities and brand collaboration prospects.
* Track and report on social media performance, providing insights and recommendations for improvement.
WHO YOU ARE
* A collaborative and passionate marketer with a deep interest in fashion, social media, and influencer marketing.
* A creative thinker with a hands-on attitude who's adaptable, proactive, and thrives in a growing team.
* A confident communicator who loves building relationships—both online and offline.
REQUIREMENTS
* 1–2 years of experience in a similar social media, digital marketing, or content creation role (preferred).
* A degree or qualification in Marketing, Communications, or a related field.
* Strong understanding of Instagram, Facebook, TikTok, Pinterest, and YouTube.
* Proven experience in content creation, curation, and scheduling.
* Demonstrated ability to grow and engage social communities.
* Strong copywriting and communication skills with a sharp eye for detail.
* Customer-focused mindset and experience managing community interactions and feedback.
* Self-motivated with strong time management and organisational skills.
* Experience using Adobe Creative Suite is a bonus.
WHAT YOU'LL GET
* Competitive salary package.
* Monthly clothing allowance.
* Opportunity to join a fast-growing South Australian, family-owned business.
* Positive, inclusive, and empowering company culture.
* Supportive and creative team environment.
* The chance to make a genuine impact on a rising fashion brand.
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Retail
Referrals increase your chances of interviewing at Serafina Australia by 2x
Get notified about new Social Media Marketing Specialist jobs in Norwood, South Australia, Australia.
Adelaide, South Australia, Australia 1 week ago
Digital Marketing Coordinator Make an Impact - Permanent Full Time Role - Based in Woodville, SA
Woodville, South Australia, Australia 1 week ago
Glenside, South Australia, Australia 1 day ago
Adelaide, South Australia, Australia 1 month ago
Adelaide, South Australia, Australia 2 days ago
Senior Creative Content Marketing Manager
Adelaide, South Australia, Australia 3 months ago
Adelaide, South Australia, Australia 2 weeks ago
Sales & Marketing Manager (SA) - Property Developer
Business Systems Support & Marketing Manager, South Australia
Adelaide, South Australia, Australia 6 days ago
Clapham, South Australia, Australia 2 months ago
We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr