Bed Threads, Australia's premier bedding destination, is seeking a full-time Copywriter to join our team in Sydney, NSW.
About Bed Threads:
Bed Threads was launched in 2017 with the mission to make the luxury of a positive night’s sleep and beautiful home a reality for all, through our high-quality products, inspiring content, and inclusive community. We have a particular focus on art, colour, and playful design, with a mission to encourage you to make your home your own.
About The Role:
We are looking for a brand-obsessed Copywriter with exceptional skills in digital-first content creation. This is a pivotal role in a fast-moving team that’s passionate about high-quality editorial and engaging branded content. You’ll be responsible for crafting original messaging for campaign, social, and eComm creative, ensuring everything from email subject lines and digital ads to product descriptions sound like Bed Threads.
You are a self-motivated Copywriter who is confident delivering punchy headlines and crafting a compelling story for a product launch or long-form article. You’re also happy to take a project from concept to completion, proactively researching and sharing inspiration to develop fresh, forward-thinking messaging angles.
Key Roles & Responsibilities:
- Lead the messaging direction and copywriting for product releases, sale campaigns, social media, search, performance marketing, eDMs, SMS, eCommerce, packaging, OOH and more.
- Write original, scroll-stopping copy that communicates product and brand benefits in an engaging way, with an instinct for what performs in a digital-first landscape.
- Collaborate closely with the wider Content Marketing team, working independently with designers to develop, concept and pitch innovative digital content ideas.
- Create SEO/keyword-friendly copy that is tailored to each channel and audience preferences.
- Write editorial articles for Bed Threads Journal, supporting with content publishing and CMS tasks where required.
- Proofread and edit short and long-form content from across the business, adapting to local nuances where needed.
- Stay ahead of trending topics and identify editorial angles for Bed Threads to engage with, regularly sharing inspiration with the team.
- Uphold brand standards for best-in-class copy across every touchpoint.
Experience:
- 3+ years experience within a Copywriting/Content role, ideally within eCommerce, fashion, editorial, or lifestyle brands.
- A solid portfolio of brand-led copywriting work, with a clear emphasis on storytelling across digital channels.
- Ability to manage high-volume content production, ensuring timely delivery of consistently clean copy.
- Excellent proofreading and subediting skills that showcase attention to detail.
- Outstanding written and verbal communication skills.
- Understanding of best practice SEO principles.
- Self-starter with initiative, ability to work independently and proactively source relevant research for copy projects.
Please apply with a link to your portfolio or website.
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📌 Copywriter
🏢 Bed Threads
📍 Sydney