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Pr & content manager

Brisbane
Gybe Consulting
Posted: 11 February
Offer description

Overview

* Own PR, media relations, issues management & executive communications across ANZ
* Hands-on content and social leadership within a high-performing social team
* High-impact role in a fast-paced, globally recognised retail environment

Some communications roles are about outputs.

This one is about reputation, influence and storytelling at scale.

I'm partnering with a global retail company to recruit a PR & Content Manager who will lead public relations, communications and content strategy across Australia and New Zealand.

Reporting into the Head of Content, this role sits at the heart of a high-performing marketing function and plays a critical role in shaping how the brand shows up externally, internally and at an executive level.

It's a genuinely hybrid role: strategic in thinking, hands-on in execution and ideal for someone who thrives in fast-paced, high-profile environments where issues management, media relations and content excellence all intersect.

What you'll be responsible for

PR, Communications & Reputation

* Lead integrated PR and communications strategies across corporate announcements, issues management, CSR and ESG initiatives, supplier partnerships, customer communications and internal updates
* Act as a trusted advisor on reputation risk, crisis and issues management
* Own proactive and reactive media relations, including journalist engagement, inbound media enquiries and participation in a 24/7 on-call roster
* Identify speaking opportunities and develop high-quality award submissions
* Manage external media monitoring and reporting partners

Content & Social Media

* Create high-quality written, visual and video content across media releases, op-eds, executive communications, social posts and internal updates
* Support the management and growth of corporate and executive social channels, including CEO-facing platforms and LinkedIn
* Lead content planning, calendars and publishing across owned channels
* Produce social-first content (photography, short-form video and simple design assets) aligned to brand and communications priorities
* Manage the internal communications platform, driving stronger engagement and connection across the workforce

Stakeholder Partnership

* Partner closely with senior leaders and cross-functional teams to align communications with business priorities
* Support ad-hoc global communications initiatives and broader company-wide projects

What I'm looking for

* 5+ years' experience across PR, communications, social media and content roles
* Strong understanding of the Australian and New Zealand media landscape
* Proven experience managing corporate or executive social media channels
* Excellent writing and storytelling skills, with the ability to tailor messages for different audiences
* Confident stakeholder manager who can influence at senior and executive level
* Comfortable operating in fast-paced, high-pressure environments
* Content-capable and visually literate, with experience capturing and editing photo and video content

Experience in both agency and in-house environments is highly regarded, as is exposure to large consumer brands.

Why this opportunity stands out

This is a chance to step into a visible, high-impact role within a globally recognised retail business — one where communications genuinely matter and where your work influences brand trust, reputation and culture at scale.

For a confidential discussion, you can contact me directly:

Michael Johns | ************ | **********************************

All applications will be handled with discretion and everyone will receive a response.

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