Purpose of the Role
The purpose of a Senior Investment Executive is to ensure client budgets are invested effectively, campaigns run smoothly, and media activity delivers strong, measurable value. The role focuses on smart trading, robust supplier relationships, and reliable campaign management that turns strategic plans into real results.
What makes this role especially exciting at Accenture is the chance to join a reimagined, tech-powered media team built for transparency, innovation, and client-centred trading. With proprietary AI-driven tools and advanced trading systems designed to bring data, automation, and efficiency into every buy, the team operates without traditional principal media buying and instead aligns directly with client outcomes. This future-focused approach sits within Accenture Song’s wider mission to blend creativity, technology, and customer insight to drive relevance-led growth.
Key Responsibilities:
Media Trading & Buying
- Execute media buys across relevant channels (TV, digital, audio, out-of-home, etc.).
- Negotiate rates, packages, and value, ensuring maximum client ROI.
- Book, manage, and reconcile media placements; maintain campaign delivery.
- Monitor flight, pacing, and delivery, apply optimisation to meet KPIs.
- Contribute to trading strategy development aligned to client goals.
Supplier & Partner Management
- Build and maintain strong relationships with media owners and platforms.
- Attend media partner updates, industry forums, and new business sessions.
- Evaluate and assess media proposals; provide clear, data-driven recommendations.
- Ensure adherence to commitments, guarantees, and trading terms with partners.
Campaign Implementation & Optimisation
- Translate media plans into detailed buying/tactical executions.
- Lead campaign launch, ensure all spots/placements go live correctly.
- Continuously monitor performance; proactively optimise (reallocate, reweight).
- Work with ad ops/programmatic teams to ensure delivery accuracy and quality.
Reporting, Analytics & Insights
- Develop post-buy reports including performance, variance, and insights.
- Analyse media market trends, pricing dynamics, and performance benchmarks.
- Collaborate and provide actionable recommendations to planning, strategy, and client teams.
Financial & Administrative Management
- Track campaign spends, reconcile invoices, and manage investment finance.
- Report on budget status, forecast usage, and ensure spend discipline.
- Ensure compliance with agency financial controls, audit processes, and governance.
Cross-Functional Collaboration
- Work closely with planners, strategists, creatives, and client teams to align media strategy.
- Advise on cross-channel media strategies, leveraging Song’s integrated model.
- Help develop investment models, forecasting tools, and trading frameworks.
Team Leadership & Development
- Mentor and support junior trading analysts and executives.
- Contribute to developing best practices, operating procedures, and trading playbooks.
- Share knowledge about Song’s proprietary tools and AI-driven trading systems.