We're Hiring:
Creative Digital Marketing Lead
Full-time | Onsite | Bowden, South Australia
(Open to relocation within Australia for the right person)
Are you a creative thinker with serious digital execution skills?
Do you live and breathe content, brand, data, AI, tech and performance marketing?
Do you understand how to build laid-back luxury brands while driving commercial growth?
This is a rare opportunity to lead the digital and brand growth of three Australian-made brands from one of the country's most unique manufacturing environments.
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About the Role
We're seeking a Creative Digital Marketing Lead to oversee and execute digital strategy, content, performance marketing and brand growth across:
* Crestwell Australia – a new-to-market premium knitwear brand (all seasons, DTC)
* Silver Fleece – Australia's iconic heritage knitwear manufacturer (B2B)
* Heritage Australia – a lifestyle brand launching with personalised Australian Merino products
This is a hands-on, creative + commercial role where you'll blend brand building, content creation and digital performance.
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What You'll Do
Brand & Content
* Lead laid-back luxury content creation across digital channels
* Shape brand storytelling, visuals and voice
* Oversee campaigns, launches
* Build content systems, not just posts
Digital & Growth
* Own Shopify optimisation and conversion strategy
* Lead Klaviyo email flows, automation, segmentation and campaigns
* Manage paid digital advertising (Meta, Google, performance channels)
* Drive SEO strategy and execution
* Implement AI tools across content, marketing and performance workflows
Data & Reporting
* Use Google Analytics, reporting dashboards and performance insights
* Translate data into growth decisions
* Track ROI across campaigns and channels
PR & Partnerships
* Support and activate local and national PR agencies
* Identify PR opportunities and brand storytelling moments
* Support launches, collaborations and media strategy
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About You
You are:
* Creatively strong and technically capable
* Obsessed with new marketing trends, platforms and tech
* Comfortable with AI, automation and digital tools
* Strategic but hands-on
* Commercially minded
* Brand-driven, not trend-chasing
* Calm, structured, organised and ambitious
You must be highly experienced in:
* Shopify
* Klaviyo
* Email marketing & automation
* Digital advertising
* SEO
* Google Analytics & reporting
* Content strategy
* Performance marketing
* AI tools and emerging tech
* PR collaboration
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Location
This is a full-time, onsite role based in Bowden, South Australia.
We are open to candidates relocating within Australia for the right person.
This is a real, in-person role embedded inside an operating manufacturing and brand environment — not remote.
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Why This Role Is Special
You won't be managing one brand.
You'll be helping build three:
* A premium knitwear label
* An iconic Australian manufacturer Est 1951 celebrating 75 years
* A new lifestyle brand proudly 100% Australian Merino Wool
All from a world-class Australian manufacturing base, with real product, real impact, real growth and real opportunity to shape the future of Australian fashion and manufacturing.
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How to Apply
Please email your resume and a brief cover letter outlining your experience to:
Applications close Friday 6th March at 1:00pm
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