Get AI-powered advice on this job and more exclusive features.2XU is looking for a Brand Campaign Lead to join our Brand & Marketing team.As our Brand Campaign Lead, you'll ensure that every campaign has the structure, rhythm, and impact to help our brand grow with intention. This role is all about getting things done with clarity, integrity, and intention - making sure creativity lands and campaigns shine!While a solid understanding of the digital landscape is essential as one of many communication channels this is not a digital marketing role. It’s a broader brand campaign role focused on cross functional planning, asset delivery, and go-to-market execution across physical, digital, retail, and community environments.How you will make a difference:Go-to-Market & Campaign Planning: Lead the end-to-end planning of global and local brand campaigns - turning seasonal priorities into clear, tiered plans and keeping everything on schedule across brand, retail, and creative teams. You’ll own the integrated marketing calendar and ensure every campaign launches with purpose and alignment.Project Management & Internal Coordination: Act as the connective tissue between teams, you’ll drive internal alignment, manage campaign briefing and tracking, and keep workflows smooth. You’ll prepare for launches, trade previews, and internal presentations - ensuring everyone is moving with clarity and confidence.Asset Delivery & Campaign Execution: Ensure creative assets are delivered accurately, on time, and in full. From managing toolkits and signoffs to overseeing delivery workflows and post-campaign recaps, you’ll play a key role in making sure every campaign shows up as intended across every channel.Process & Ways of Working: Assess and improve how we plan and deliver campaigns - refining workflows, reducing friction, and embedding repeatable systems that help the whole team move faster and smarter. You’ll champion consistency and build better rhythms across the business.What You'll Bring:3–5+ years of experience in brand management or marketing, ideally with a global consumer brandProven expertise in campaign development and GTM planningExceptional project management skills (tools like Asana, Trello, Monday.com or similar)Ability to manage multiple projects under tight deadlines with precisionA solution-first mindset with a passion for sport, culture, and brand buildingThis role will be based at our Global HQ in Melbourne.Apply today and take the lead in delivering world-class campaigns that make a difference!Seniority levelSeniority levelAssociateEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesRetail Apparel and FashionReferrals increase your chances of interviewing at 2XU by 2xGet notified about new Campaign Specialist jobs in Cremorne, Victoria, Australia.Melbourne, Victoria, Australia 6 days agoPort Melbourne, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 3 weeks agoSocial Media, Marketing and Events CoordinatorMulgrave, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 1 month agoMelbourne, Victoria, Australia 4 weeks agoWilliams Landing, Victoria, Australia 5 days agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoBrand Marketing Coordinator, Jeep, Alfa Romeo & FIAT (Internship)Port Melbourne, Victoria, Australia 6 days agoMelbourne, Victoria, Australia 5 days agoMelbourne, Victoria, Australia 4 weeks agoMarketing & Product Operations CoordinatorChadstone, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 2 days agoMelbourne, Victoria, Australia 2 days agoMelbourne, Victoria, Australia 3 weeks agoMelbourne, Victoria, Australia 2 months agoMelbourne, Victoria, Australia 7 hours agoPort Melbourne, Victoria, Australia 6 days agoWestmeadows, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 6 days agoFitzroy, Victoria, Australia A$65,000.00-A$75,000.00 3 days agoMelbourne, Victoria, Australia 5 days agoCremorne, Victoria, Australia 2 weeks agoSales and Partnership Campaign CoordinatorMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 1 month agoMelbourne, Victoria, Australia A$35.00-A$36.00 1 day agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr