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Have full creative license and create content that educates and inspires for an industry leading health, wellness and nutrition brand.
About our client
ATP Science is a leader in the health, fitness, and wellness industry, driven by innovation and backed by science. We are driven by the mission to create innovative, nature-based products that guide our customers toward better health and well-being.
The Role
In this newly created role, the Digital Content Executive will be the heartbeat of our client's digital presence—creating, curating, and delivering high-quality content that connects with an existing community while attracting a new audience. From shooting and editing engaging videos to writing compelling copy, you'll help tell their story in a way that's fresh, authentic, and engaging.
Partnering with the social media and partnerships teams, you'll create content that educates, entertains, and converts. Whether it's crafting viral TikTok clips, producing educational deep dives, or developing ad creatives that drive sales, you'll have the creative freedom to push boundaries while being true to the brand's core mission.
This role will suit an innovative content creator with a passion for wellness and nutrition, keen to make a difference in people's health and wellbeing.
Core Responsibilities include
1. Execute content strategies for Instagram, Facebook, TikTok, LinkedIn, and YouTube.
2. Deliver engaging educational content to showcase the benefits and science behind all products.
3. Develop high-performing advertising content for Meta and TikTok paid campaigns.
4. Collaborate with the Social & Partnership teams to create authentic UGC-style content.
5. Stay ahead of industry trends, platform updates, and emerging content formats.
6. Analyse content performance and use insights to refine strategies.
What's on offer for the successful candidate
1. Competitive base salary and creative content creation freedom.
2. Opportunity to represent a premium, Australian owned health pioneer.
3. Ongoing learning and development to ensure you grow and succeed in your role.
4. A chance to expand your holistic commercial skills as part of a senior leadership team.
5. A collaborative and dynamic work environment.
Required skills to deliver success include
1. Digital content expertise across eCommerce or health/wellness brands.
2. Strong appreciation for social media platforms, trends, and best practices.
3. Skills in video production, photography, and editing (Adobe Creative Suite, Final Cut Pro).
4. A natural storyteller who can simplify complexity to engage an audience.
5. Someone who thrives in a fast-paced, collaborative environment.
6. A passion for fitness, health, and wellness.
7. Any knowledge of required legal compliance for food supplements is highly regarded.
If you're passionate about transforming lives through creating health habits and want to be associated with innovative holistic health products, get in touch to learn more.
Seniority level
Associate
Employment type
Full-time
Job function
Art/Creative, Marketing, and Design
Industries
Wellness and Fitness Services, Retail Health and Personal Care Products, and Retail
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