Join to apply for the Content & PR Manager - Events role at National Basketball League (NBL)Direct message the job poster from National Basketball League (NBL)About UsThe National Basketball League (NBL) is a world-renowned basketball organisation, home to some of the globe's best players.
As a leader in sports entertainment, we operate an innovative media platform and are dedicated to achieving new heights of success and growth.
Our vision is to be the most entertaining sports experience for fans, through bold innovation and partnerships, and to become the fastest growing league globally.Our ValuesAlways Think Big: Be courageous, be open to new ideas, learn and grow - no limits.Be Accountable: Own it!
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The scoreboard matters.Integrity is Key: Act ethically, act honestly, keep our word.Show Respect: Show care, listen and seek to understand, value opinions.We are Fans Too: Have fun, always consider the fan, share the love of the game.One Team: Communicate, trust each other, celebrate the wins, build relationships.The OpportunityWe're seeking a dynamic Content & PR Manager – Events to develop and execute strategic content and media relations plans that maximize engagement and visibility for key NBL events.
Reporting to the Head of Projects & Event Amplification, you'll play a critical role in crafting compelling storytelling, driving fan engagement through digital and social media, and securing media coverage to enhance the reach and impact of NBL Group events.
This role requires expertise in growing and managing online communities, creating viral campaigns, and leveraging analytics to optimize content strategies.Key ResponsibilitiesDevelop and implement comprehensive content strategies to drive event engagement and brand awarenessCreate compelling multimedia content including written articles, social media posts, videos, and event highlightsCraft narratives that captivate audiences and build strong emotional connections with fans through storytellingServe as key liaison with media outlets to ensure consistent and positive coverage of eventsBuild and maintain strong relationships with journalists, sports media outlets, and influencersDevelop and distribute press releases, media kits, and event-related announcementsGrow and manage online communities, driving real-time engagement around eventsDevelop viral social media campaigns to increase reach and fan interactionMonitor social trends and identify opportunities to amplify NBL Group's eventsTrack media coverage, PR impact, and content performance to measure effectivenessUse data-driven insights to refine content and PR strategies for continuous improvementAbout YouBachelor's degree in Communications, Marketing, Journalism, or a related fieldProven experience in content creation, PR, and media relations, particularly in the sports or entertainment industryStrong storytelling skills and the ability to craft engaging narratives for different audiencesExpertise in managing online communities, creating viral campaigns, and leveraging analyticsExcellent relationships with media, influencers, and industry stakeholders, particularly within the Australian sports media landscapeStrong project management skills with the ability to juggle multiple initiatives in a fast-paced environmentProficiency in content creation tools and digital marketing platformsAnalytical mindset with the ability to interpret content performance dataAbility to adapt and pivot quickly in a fast-moving environmentWhy Join Us?Be part of an innovative and dynamic team shaping the future of sports and entertainment marketingOpportunity to work on high-profile events and drive impactful storytellingWork with a passionate fanbase and industry-leading partnersJoin a creative team dedicated to making basketball the most exciting sports experience for fansBe part of the NBL's ambitious growth journey as it expands its global footprint and influenceApply NowIf you are a strategic and creative content and PR professional with a passion for events, we encourage you to apply today and be part of the NBL Group's exciting journey!The National Basketball League is dedicated to championing diversity and inclusion.
We wholeheartedly embrace individual differences and warmly welcome all qualified applicants to apply, including First Nations peoples.Seniority levelAssociateEmployment typeFull-timeJob functionManagement and Marketing
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