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Digital performance manager

Brisbane
Studentuniverse
Posted: 15 December
Offer description

Digital Performance Manager - Broadbeach, QLD
Job no: ******Brand: IgniteWork type: Full timeLocation: QueenslandCategories: Marketing, Web, Creative & UX
Lead the charge in digital growth
As our Digital Performance Manager, you'll own the digital strategy and budget, driving engagement, leads, and revenue across multiple platforms.
This hands-on leadership role combines campaign planning, execution, and optimisation with mentoring a high-performing team.
If you're a data-driven marketer with a passion for delivering impactful, integrated campaigns and collaborating across product, sales, and partnerships—this is your opportunity to make a big impact
This is a 12-month contract.
A day in the life:
Develop and execute digital marketing plans aligned with overall business objectives across for Ignite three key pillars, Escapes, Cruise and Tour
Manage digital budgets, ensuring maximum enquiries within acquisition benchmarks, Optimising spend as needed to drive conversions and revenue
Measure and report campaign performance across, improving reporting processes and ROI
Plan and deliver SEM, email, social, display, video, and sponsored content campaigns
Handle high-volume monthly campaigns with accuracy and timely delivery, lead website improvements
Analyse trends and insights to optimise spend and performance
Collaborate with internal teams to execute campaigns
Drive innovation through testing plans and partnerships to stay ahead of digital trends
Manage, mentor, and train the digital team; oversee resourcing and recruitment
Work with Sales to understand conversion metrics and gather insights
Maintain Google Analytics and Tag Manager for Ignite's suite of websites
Support the executive team as required
Who you are:
Minimum 6 years hands-on senior level digital experience in planning, executing and reporting across all major digital channels
Demonstratable experience leading SEM, email, social and display campaigns
Exceptional analytics skills and experience with Google Analytics 4
Solid understanding of WordPress website management
Excellent verbal, written & interpersonal communication skills.
Proficient in Microsoft Office
A relevant tertiary qualification in marketing or communications will be highly regarded
Be a digital guru by being an active participant in digital movements and trends with an active interest in the latest technologies, product developments and applications
What you'll enjoy:

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