Some communications roles are about outputs.
This one is about reputation, influence and storytelling at scale.
I'm partnering with a global retail company to recruit a PR & Content Manager who will lead public relations, communications and content strategy across Australia and New Zealand.
Reporting into the Head of Content, this role sits at the heart of a high-performing marketing function and plays a critical role in shaping how the brand shows up externally, internally and at an executive level.
What you'll be responsible for
* Own and lead the external content strategy, defining themes, messaging pillars and storytelling frameworks
* Develop PR-led campaign ideas that generate earned media, conversation, and cultural relevance
* Plan and execute integrated PR programs, including media strategy, hooks, assets, and launch/sustain phases
* Create and oversee social-first content across Instagram, TikTok, and Facebook
* Collaborate with influencers & creators to amplify PR moments and drive authentic engagement
* Design audience participation mechanics, encouraging sharing, UGC, and organic reach
* Manage budgets & measure performance, balancing creative ambition with commercial outcomes
* Act as a trusted advisor on messaging & reputation, supporting media engagement and issues management
What I'm looking for
* 5+ years' experience across external communications, social media and content roles
* Strong understanding of the Australian and New Zealand media landscape
* Proven experience managing corporate and consumer social media channels
* Excellent writing and storytelling skills, with the ability to tailor messages for different audiences
* Confident stakeholder manager who can influence at senior and executive level
* Comfortable operating in fast-paced, high-pressure environments
* Content-capable and visually literate, with experience capturing and editing photo and video content
Experience in both agency and in-house environments is highly regarded, as is exposure to large consumer brands.
Why this opportunity stands out
This is a chance to step into a visible, high-impact role within a globally recognised retail business — one where communications genuinely matter and where your work influences brand trust, reputation and culture at scale.
For a confidential discussion, you can contact me directly:
All applications will be handled with discretion and everyone will receive a response.
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