About Coolkidz Australia
Coolkidz Australia is a family-owned baby products distributor and Australia's leading wholesale partner for premium global brands including UPPAbaby, WonderFold Wagons, Gaia Baby, MiaMily, Zazu, Hannie, Magic and Matchstick Monkey.
From our brand-new 7,000+ sqm head office and warehouse in Braeside, we supply over 100 baby stores across Australia and ship to New Zealand. Our culture is grounded in authenticity, passion and going above and beyond for our partners and customers.
Our digital storefronts are a big part of how customers experience our brands. We're looking for a Marketplace & eCommerce Coordinator to help deliver seamless, high-performing online shopping experiences across our websites and third-party marketplaces.
This role is ideal for someone who loves detail, enjoys optimisation, and wants to grow their career at the intersection of eCommerce, marketplaces, and marketing.
About the Role
The Marketplace & eCommerce Coordinator is responsible for maintaining, setting up and optimising all online sales platforms, including our Shopify brand websites, third-party marketplaces, and retail partner listings. You'll ensure product content, imagery, and information are accurate, engaging, and aligned with brand standards, while supporting marketing and promotional campaigns.
You'll work closely with the Head of Performance Marketing, Key Account Manager, and Creative Teams to ensure digital consistency and performance across all customer touchpoints.
Key Responsibilities
Website Management & Maintenance
* Coordinate website updates across all Coolkidz Shopify brand sites, including homepages, product pages, and campaign banners
* Implement and test changes in collaboration with the Head of Performance Marketing
* Ensure all content reflects current campaigns, product launches, and pricing
* Monitor website performance and user experience, flagging issues and improvement opportunities
* Maintain online catalogues, ensuring accurate inventory, SKUs, and product details
Marketplace Operations
* Manage product listings across third-party marketplaces (e.g. Amazon, Baby Bunting Myer Marketplace)
* Optimise product titles, descriptions, and imagery for discoverability and conversion
* Collaborate with internal teams on product availability and fulfilment coordination
* Track marketplace sales performance and identify opportunities to improve visibility and ranking
* Support marketplace advertising campaigns and reporting alongside the Head of Performance Marketing
Content & SEO Optimisation
* Implement on-page SEO updates, including metadata, headings, and keyword optimisation
* Collaborate with Brand and Creative teams to develop product copy aligned to brand tone and search intent
* Regularly audit and refresh product content for accuracy and performance
* Monitor organic search performance across websites and marketplaces, sharing insights and recommendations
Campaign & Promotional Support
* Coordinate eCommerce and marketplace execution for brand campaigns and seasonal promotions
* Ensure promotional messaging and creative assets are uploaded accurately and on time
* Partner with the Brand Marketing Manager to align digital storefronts with campaign narratives
* Support Email & Loyalty Marketing with product and offer links for newsletters and automated flows
Reporting & Analysis
* Track key metrics including traffic, conversion rates, and sales performance
* Provide regular performance reports to the Head of Performance Marketing and Marketing Director
* Analyse customer behaviour and sales trends to support optimisation decisions
* Contribute to reviews and discussions focused on digital commerce growth
About You
* Experience in eCommerce (Shopify), marketplaces, or digital merchandising (retail or consumer brands preferred)
* Strong attention to detail with confidence managing product data and content
* Familiarity with CMS platforms, marketplaces (Amazon experience highly regarded), and basic SEO principles
* Comfortable working with performance metrics, reports, and optimisation insights
* A collaborative, proactive mindset with the ability to manage multiple priorities
Why Join Coolkidz?
* Work across multiple well-known and growing brands
* Free Barista Coffee on a Monday
* Free On-Site Parking
* Be part of a collaborative, fast-moving marketing team
* Gain hands-on experience across eCommerce, marketplaces, SEO, and campaigns
* Opportunity to grow your career in digital commerce