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Marketing specialist

Melbourne
OMICRON electronics
Posted: 15 April
Offer description

At OMICRON, you'll work in an environment shaped by trust and openness. We believe that our teams perform at their best when people feel valued, heard and empowered to contribute their ideas. We actively welcome different perspectives and embrace diversity, because it strengthens how we think, collaborate and innovate.

Since 1984, we have been developing testing, diagnostic, monitoring and cybersecurity solutions that help keep energy systems safe, secure and reliable – today used in more than 170 countries worldwide. What connects our teams globally is a shared sense of responsibility: for our work, our customers and each other.

Primary Responsibilities Digital Marketing & Campaign Support
* Planning and assisting with development, execution and monitoring of email, digital, social media, and content marketing campaigns and conducting market research
* Scoping, planning, development, promotion and coordination of marketing campaigns and product launches and designing the customer journey
* Coordinate campaign assets including copy, creative, landing pages, and tracking links with the Central Marketing team
* Monitor performance analytics and assist with reporting, optimisation, and insights
* Support SEO and content marketing initiatives, including keyword research, basic optimisation, and content updates
Events & Sponsorship Coordination
* Assist in planning and delivering industry events, conferences, webinars, and training workshops
* Lead on and deliver digital & in‐person event logistics including scheduling, promotions, speaker engagement, event programs/design, managing event mailing lists and digital event surveys
* Coordinate logistics such as venues, demonstration equipment, suppliers, registration systems, and promotional materials
* Communicate with sponsors, partners, and attendees to ensure smooth event execution
* Support onsite event operations where applicable, including setup, registration, and post‐event follow‐up
Content & Communications
* Draft and edit marketing materials such as social posts, event copy, eDMs, customer newsletters, website updates, and sales enablement content
* Assist with the creation of presentations, flyers, case studies, and promotional collateral
* Provide administrative support in general marketing communication activities such as media relations and mailings
* Maintain brand consistency across all customer touchpoints
Marketing Operations
* Update and maintain leads in CRM records, campaign lists, tagging, and segmentation
* Work closely with our sales, customer support and technical support teams as well as other international marketing communication teams overseas
* Coordinate with corporate internal teams and external suppliers (merchandise suppliers, printers, agencies)
* Assist with budget tracking, procurement, and asset management
* Contribute to continuous improvement of processes, templates, and reporting
Mandatory Skills & Experience
* Minimum 3 years' experience in B2B marketing, ideally within the technology, SaaS, energy and utilities, telecommunications, or professional services sectors
* A Bachelor's degree in Marketing, Communications, Advertising, or related field
* Hands‐on experience with:
o Social media management (LinkedIn required)
o Email marketing platforms (Mailchimp, Stripo, Dynamics, HubSpot, Marketo, Campaign Monitor)
o CRM systems (Salesforce, HubSpot, Dynamics)
* Strong copywriting and communication skills with high attention to detail
* Competence in Microsoft Office (Word, Excel, PowerPoint) and/or Google Workspace
* Proven ability to manage multiple projects and deadlines
* Experience supporting event execution (virtual or in‐person)
* Comfortable analysing data and using insights to improve marketing performance
Desired Skills & Experience
* Experience with:
o Marketing automation tools (Marketo, Pardot, HubSpot, Salesforce Marketing Cloud)
o Digital advertising platforms (LinkedIn Campaign Manager, Google Ads)
o Analytics tools (Google Analytics, Power BI)
o Graphic design or asset editing (Canva, Adobe Creative Cloud basics)
* Understanding of SEO best practices
* Experience coordinating webinars or hybrid/virtual events
* Basic HTML/CSS familiarity (advantage, not essential)
* Comfortable collaborating with cross‐functional teams such as sales, product, and customer success
Personal Attributes
* Proactive and eager to learn
* Detail‐oriented with strong organisational skills
* Have a creative, innovative, solutions‐oriented and strategic approach
* Excellent written and verbal communication skills
* Have strong project management, and interpersonal skills
* Able to work independently while contributing to a collaborative team culture
* Interest in understanding our products and commitment to high quality customer experience and delivering value to customers

This is not an exhaustive list of all duties and responsibilities. OMICRON reserves the right to amend and change responsibilities to meet business and organisational needs as necessary.

Passion and motivation are just as important to us as the job profile. If the position appeals to you, even if you don't fulfil every requirement, then convince us with your enthusiasm. Your commitment counts!

Let's connect

For further questions, please feel free to contact us or connect with us on LinkedIn.

OMICRON electronics Australia Pty Ltd
Human Resources

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