We shape leading experiences across office, retail, logistics and student accommodation. We’re one of Australia’s largest property groups, managing $35 billion worth of assets across the country.
Our sustainable returns from investments come from focusing on what matters most to customers — a great experience and doing good. Every day, our people are driving positive impact for people, place and planet. They’re inquisitive, pioneering industry firsts and pushing new ideas to deliver exceptional outcomes.
This passion and expertise creates an employee experience that puts wellbeing, flexibility and opportunity first.
The role
We are currently seeking the services of a Marketing Manager to work with the Centre team to develop and implement the asset marketing strategy for Chirnside Park.
As a pivotal role in the Marketing Team, the Marketing Manager will develop and implement marketing strategies which are aligned with the brand positioning of the centre, whilst also driving performance through the effective delivery of sales and traffic driving campaigns and communications.
What you will be doing
- Supporting the Marketing General Manager in the development of the annual Marketing Strategy which underpins the broader Business Plan to drive traffic, sales and market share and developing and managing the annual marketing budget ensuring prudent expense management and accurate month end forecasting.
- Ensuring brand positioning and creative execution are in line with the strategic direction of Chirnside Park and influence the behaviour of the centre’s key customer segments.
- Driving a centre activation schedule that positions the asset experience above competitors and enables high levels of retailer participation and customer engagement.
- Drawing analysis and insights from relevant research data to inform the team on opportunities and threats around market share, category performance, customer segments and retail trends.
- Developing campaigns which respond to market opportunities, that are on brand and that drive engagement across all platforms including in-precinct, website, social, mobile, targeted and segmented email marketing, Wi-Fi, SEO/SEM and online advertising.
- Planning and managing the content strategy including the execution and evaluation of content performance, ensuring that content is in line with current insights from digital & social analysis (e.g. Google Analytics, Social listening tools FB & Instagram) in order to evolve centre digital and social strategies.
- Working with the greater asset team, actively contribute to the delivery of the retailer engagement strategy at the asset to deliver an optimal retailer onboarding.
What makes you stand out
You are a tertiary qualified, Marketing Manager, with prior experience in a similar role within the retail sector and a good understanding of how to build a consumer facing brand.
A creative thinker, you will have the ability to interpret consumer research to develop strategies, campaigns and actions and then critically assess, measure and report campaign results.
You are able to identify key priorities, manage multiple projects and deliver initiatives within budget and are able to build effective working relationships.
You will also need exceptional communication skills, with the ability to lead and set direction and have sound digital and social capabilities to drive the content strategies across these channels and connect with offline experiences.
Benefits
- Enjoy flexible working arrangements and generous leave options.
- Experience market-leading parental leave perks including 22 weeks paid leave for either carer and childcare allowance once you return to work.
- Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.
- Engage in comprehensive Wellbeing programs and benefit from market-leading policies and support tailored to diverse needs.
- Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.
Award-winning company
- Ranked 5th in the 2025 Gender Equality Global Report released by Equileap.
- Placed 1st of real estate investment trusts in the S&P; Global Corporate Sustainability Assessment 2025 Yearbook.
- Earned a silver ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion.
- Awarded our fifth consecutive Employer of Choice for Gender Equality citation from the Workplace Gender Equality Agency (WGEA) in.
- Committed to our second Stretch Reconciliation Action Plan (RAP).
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📌 Marketing Manager
🏢 The Gpt Group
📍 Melbourne