Melbourne, Victoria | RACV Head Office
- Permanent Full Time | Hybrid working
- Competitive salary | Discounts on RACV products
**Great things start here**
Challenge yourself, inspire others, make a difference - it all starts here. At RACV, we're proud to be there for every Victorian. Whether it's on the side of the road, a trip down the coast or inside our stores, we're in the community and a big part of their everyday. When you join the journey at RACV, you'll find more than just a job. It's your chance to be part of something bigger.
**About the Opportunity**
Reporting to the Head of Leisure Marketing, you will lead Marketing and Communications for the RACV Member Benefits program and is part of the Brand & Marketing team.
In this role you will:
- Lead the development and delivery of the Member Benefit strategic marketing plan to support the achievement of business plan targets across the enterprise.
- Develop, optimise, and refine (as necessary) the values-based propositions across this portfolio to ensure benchmarks / targets are continually met and challenged.
- Lead the planning and delivery of the member marketing and communications plan across all owned, earned, and paid channels.
- Oversee the development of campaign briefs including operational planning (and implementation), creative development process (Agency side) and media planning and delivery across both RACV and other platforms as required.
- Actively contribute to the development of business strategy and plans working closely with the broader Brand & Marketing team and Leisure leadership team.
- Liaise, negotiate, and influence senior managers in the development and delivery of business and marketing plans.
- Responsible for planning and coordinating the integration of member benefits into 1:1 marketing and communications channels - in collaboration with the broader marketing and digital teams.
- Role model leadership behaviours and coaching and be accountable for individual development and performance management of the team.
- Own and be responsible for respective portfolio marketing budget and plan outcomes pursuant to the Member Benefits marketing investment.
- Continually champion efficiencies through active planning and optimisation
- Oversee the Post Implementation Review process and champion / sponsor identified actions and key learnings
This is an exciting time to join a talented team. The role will be challenging and rewarding as the position plays a key role in the business strategy and requires the development of highly effective working relationships across the business.
**What you'll need to be successful**
- 7 + years strategic marketing experience in business to consumer discipline leading marketing of loyalty program
- Degree in Marketing, Business, or related discipline
- Proven ability to develop marketing strategy, which governs multiple streams of delivery
- Extensive strategic marketing experience, including a proven quantitative ability
- Proven experience in leading high performing teams in dynamic environments and delivering positive business outcomes
- Strong presentation, communication, and written skills
- Commercial and financial acumen.
- Experienced people leader, who has guided development of individuals at varying levels of experience
- Exceptional relationship management and influencing skills
- Collaborative and strong team player
**The RACV difference**
We champion diversity, work inclusively and believe every new voice brings brilliant new ideas. Ready to reach your full potential? Join our team, where the work is more meaningful and making a difference beyond the work matters.
**Application Process**
Submit your CV.
- Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police checks as a condition of employment. _
- All employees who may attend a worksite or any face-to-face work-related activity will be required to be fully vaccinated for COVID-19 as a condition of employment._
- How to apply:
- If you have **NOT** registered with our Online Application System, you can begin your Application