Senior Brand & Integrated Marketing Lead
Reference Number: 1601225
We're seeking a Senior Brand & Integrated Marketing Lead to strengthen Curtin's brand through coordinated, insight‐led marketing across domestic and global audiences. This role combines brand strategy, integrated marketing leadership, and cross‐functional coordination to ensure marketing activity is aligned, audience‐focused, and delivered consistently across University Marketing and the broader university.
About The Role
Reporting to the Deputy Director, this role supports the University Marketing leadership team to shape and embed brand programs, integrated campaign delivery and effective ways of working across the division. You'll bring senior capability to set a clear operating rhythm (prioritisation, sequencing and governance), improve cross‐team coordination, and enable change adoption so priority initiatives progress effectively and consistently.
You'll act as a key custodian of the Curtin brand, ensuring major initiatives are aligned to brand strategy, positioning and audience experience across both domestic and global markets.
Responsibilities Brand Strategy, Governance and Consistency
* Lead the design and continuous improvement of brand‐aligned planning and governance frameworks across University Marketing, including prioritisation, sequencing, reporting and alignment of activity.
* Strengthen the marketing operating rhythm and ways of working to support more connected, efficient and brand‐consistent delivery.
* Develop high‐quality reporting and insights that demonstrate brand and campaign effectiveness and inform decision‐making.
* Ensure major initiatives align to Curtin's brand strategy, positioning and audience experience standards across domestic and global markets.
* Support integrated planning across channels and teams to ensure connected audience experiences and aligned marketing outcomes.
Integrated Campaigns & Brand Programs
* Lead delivery of priority brand and integrated marketing initiatives across teams and stakeholders, translating strategy into clear plans and milestones.
* Provide structure, coordination and momentum across campaign and program workstreams while enabling specialist teams to execute effectively.
* Build shared accountability and collaboration to deliver cohesive brand, reputation and recruitment outcomes.
Audience, Market & Channel Insights
* Monitor audience, market and competitor activity and translate insights into actionable brand, campaign and channel recommendations.
* Identify opportunities to improve brand impact and marketing effectiveness through optimisation, innovation and transformation (including digital uplift where appropriate).
* Apply audience insight and performance understanding to support more effective marketing decision‐making and integrated planning.
Stakeholder Leadership, Change & Ways of Working
* Lead change management and communications that support adoption of new ways of working, tools and governance across University Marketing.
* Influence and align senior stakeholders on brand priorities, trade‐offs, resourcing and delivery pathways.
* Anticipate and manage risks, issues and dependencies across the brand program and campaign portfolio to maintain momentum and delivery confidence.
Qualifications
* Demonstrated experience leading complex brand, integrated marketing and/or organisational programs involving multiple stakeholders.
* Strong strategic thinking with the ability to translate direction into practical delivery, governance and improved ways of working.
* Experience developing or stewarding brand strategy and delivering integrated, multi‐channel marketing activity across audiences and channels.
* Strong understanding of audience strategy, media/channel ecosystems, marketing operations and integrated campaign planning.
* Experience embedding effective ways of working, prioritisation and governance across marketing teams.
* Strong stakeholder engagement skills with the credibility and confidence to influence at senior levels.
* Excellent communication, judgement and collaboration capability.
* Strong organisational skills with the ability to manage competing priorities in a complex environment.
* Postgraduate qualification in marketing, business or a related discipline, or equivalent professional experience.
Desirable
Experience in higher education or another large, complex organisation will be highly regarded.
Compensation and Benefits
This Continuing G09 role attracts a remuneration of $138,681- $146,497 (G09) plus 17% superannuation and competitive benefits.
We offer a wide range of generous benefits, including additional leave, salary packaging, health and wellbeing services and an array of discounts for retail, travel and much more.
Role Requirements
* As this is a continuing (permanent) role, you will require permanent work rights in Australia to be considered.
* Successful applicants are subject to a National Police Clearance, and background, integrity, and reference checks to Curtin's satisfaction.
* Contract title, as per the PD, is Strategic Marketing Projects Lead.
Equal Opportunity Employer
First Nations people, those identifying as LGBTQIA+, parents, carers, people of all ages, abilities and genders, and people of diverse ethnicity, nationality and faith are encouraged to apply.
#J-18808-Ljbffr