At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
How will you make an impact in this role?
As Marketing Manager, Site and Search Engine Optimization (SEO) Acquisition, you will lead the development and execution of multi-channel strategies to drive new card acquisition and billing growth across Australia and New Zealand.
You’ll be responsible for driving mid funnel and organic acquisition growth, through Digital Site & Capability development, SEO and effective collaboration across the matrix to improve our acquisition and application decisioning processes.
Reporting to the Director, Digital Experience Optimisation (Australia & New Zealand), you’ll thrive in a fast-paced, dynamic environment and bring a strong digital mindset, performance experience, and a track record of innovation.
Key responsibilities include:
* Develop and implement innovative strategies that enhance acquisition efficiency across digital channels, SEO, and site capabilities.
* Identify and scale opportunities to drive growth in new card acquisition and billings.
* Lead, manage, and develop a team of digital marketing professionals.
* Collaborate with cross-functional partners to design and execute high-impact strategies that deliver cost-effective results.
* Optimize each stage of the acquisition funnel using digital analytics and performance insights.
* Partner with acquisition managers across key channels (Display, Search, Affiliate, Partnerships, Member Get Member, Early Engagement) to create integrated, end-to-end acquisition strategies.
* Drive channel efficiency by working closely with Product, Finance, Risk, and New Accounts teams to ensure alignment.
* Partner with Risk and Fraud teams to support enterprise-wide risk mitigation efforts.
* Stay ahead of competitive and technology trends to shape and inform future acquisition strategies.
Minimum Qualifications
* Seasoned marketing professional with extensive direct marketing and digital experience
* Essential: advanced expertise and thought leadership in SEO (including AI), along with proven track record of delivering SEO results.
* Advanced expertise in website journey development focused on the acquisition of new customers, ideally in the financial services industry.
Systems & Tools
Experience with the following platforms (or similar):
* Adobe Experience Manager
* · Adobe Analytics, Conductor, or Google Search Console
* · JIRA and Confluence
Preferred Qualifications
* Strong leadership and people management skills with a proven ability to inspire, engage, and deliver results.
* Track record of solving complex problems and driving business growth through strategic planning and innovation.
* Creative, influential communicator who can develop and promote new ideas.
* Experience managing cross-functional stakeholders and navigating matrixed environments.
* Ability to thrive in a fast-paced, constantly evolving environment.
* Excellent analytical, problem-solving, and project management skills.
* Budget and resource management experience
* Extensive knowledge of American Express Cards products, services and benefits, and/or experience working in financial services or a highly regulated industry
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
* Competitive base salaries
* Bonus incentives
* Support for financial-well-being and retirement
* Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
* Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
* Generous paid parental leave policies (depending on your location)
* Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
* Free and confidential counseling support through our Healthy Minds program
* Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.