Job Overview
A commercial strategy leader is required to manage key national online and omnichannel retail partners and commercial channels for Energizer ANZ.
The ideal candidate will align Energizer's business objectives with customer strategies, delivering key performance metrics today while building for future growth.
Key Responsibilities
1. Deliver financial targets including volume, net sales, and gross margin across online and omnichannel accounts.
2. Drive market share growth through strategic initiatives and execution excellence.
3. Monitor and report on performance metrics across digital and physical channels.
4. Lead the development and execution of Joint Business Plans (JBP) with key omnichannel and online retailers.
5. Align promotional strategies across bricks-and-mortar and digital shelves, optimizing product mix and category performance.
6. Implement Energizer marketing programs across all touchpoints, including ecommerce platforms and in-store activations.
7. Develop and maintain rolling customer contact plans to ensure consistent engagement and alignment.
8. Manage and optimize customer websites and digital assets to ensure Energizer’s online presence is compelling and conversion driven.
9. Identify and execute ecommerce growth opportunities, including search optimization, content enhancement, and digital merchandising.
10. Collaborate with marketing and digital teams to ensure brand consistency and performance across online platforms.
11. Lead category reviews with cross-functional teams to enhance Energizer’s position and deliver mutual growth.
12. Drive improvements in range, distribution, pricing, and merchandising based on category/channel insights.
13. Ensure execution aligns with Category of Trade (COT) strategies and shopper behavior trends.
14. Act as the voice of the customer within Energizer; build and maintain relationships with key contacts across national online and omnichannel accounts.
15. Lead negotiations and trading term management, including annual agreements and strategic consolidations.
16. Partner with supply chain and demand planning teams to ensure DIFOT and service level targets are met.
17. Forecast internal resource needs (field, product, digital) with appropriate lead times; leverage data and analytics tools for insights and performance tracking.