Lady Milan, established initially in 2012 in British Columbia, Canada, is renowned for its luxurious and sophisticated dresses for the modern, empowered woman. Now marking its presence in Sydney, Australia, Lady Milan continues to craft pieces that transition seamlessly from boardroom to cocktail hour, empowering and inspiring women with its versatile wardrobe.
Role Description
This is a full-time remote role for a Brand and E-Commerce Manager. The Brand and E-Commerce Manager will be responsible for overseeing the brand's online presence, developing and implementing e-commerce strategies, managing customer relations, and driving sales growth.
Key Responsibilities:
- Develop and execute strategies to strengthen Lady Milan’s brand identity and positioning.
- Oversee content creation across social media, website, email campaigns, and other digital channels.
- Lead media outreach, PR initiatives, and collaborations with fashion influencers and stylists.
- Plan seasonal launches, collections, and exclusive drops.
- Manage the online store, including product listings, website UX, promotions, and inventory coordination.
- Drive online sales growth, set sales targets, and implement strategies to achieve them.
- Optimize sales funnels, conversion rates, and customer journey.
- Implement loyalty programs, referral strategies, and upsell/cross-sell initiatives.
- Plan and execute paid campaigns on platforms like Facebook, Instagram, TikTok, Pinterest, and Google Ads.
- Analyze campaign performance, track KPIs (ROAS, CAC, LTV), and optimize campaigns for maximum impact.
- Build email marketing campaigns and automated flows for engagement and retention.
- Identify and develop strategic partnerships, collaborations, and co-marketing opportunities.
- Expand brand presence through affiliate marketing, online marketplaces, and influencer programs.
- Monitor KPIs across all channels and prepare reports on performance, growth, and opportunities.
- Use customer insights, analytics, and feedback to inform product, marketing, and growth decisions.
Qualifications
- Proven experience (5+ years) in brand management, e-commerce, or digital marketing, preferably in fashion or lifestyle brands.
- Hands-on experience managing social media channels and paid digital advertising campaigns.
- Strong understanding of e-commerce platforms (Shopify) and digital sales strategies.
- Experience in partnership development, media outreach, and influencer collaborations.
- Excellent communication, organizational, and project management skills.
- Analytical mindset with the ability to use data to drive decisions.
- Creative, proactive, and results-oriented, with a passion for fashion and online retail.
What We Offer
- The opportunity to build and shape a growing online fashion brand.
- Collaborative, creative, and entrepreneurial work environment.
- Market-competitive salary with performance-based incentives.
- Flexible working arrangements.
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📌 Brand and E-Commerce Manager
🏢 Lady Milan Global Designs
📍 Alice Springs