ABOUT THE ROLE
The Digital Marketing Specialist is responsible for strengthening online presence and driving customer acquisition through data-driven, technology-enabled marketing.
The role leads the website redesign, enhances SEO and analytics performance, manages paid media campaigns, and integrates AI-driven functionality to optimise digital engagement.
It combines technical capability, strategic thinking, and collaboration to elevate brand visibility and deliver measurable business growth.
DUTIESWebsite & Digital Experience
* Execute and manage website redesign to improve UX, navigation, and conversion pathways for customers.
* Oversee CMS management; ensuring content, structure, and integrations support business objectives.
* Implement AI-powered features such as content personalisation, chatbot functionality to enhance engagement.
SEO and Content Optimisation
* Develop and execute SEO strategies to increase organic visibility
* Conduct technical SEO audits, improve site architecture and optimise landing pages
* Develop a structured website content program to improve visibility and brand recognition amongst prospective and current customers.
* Partner with marketing teams to ensure content aligns with priorities and business goals.
Analytics & Insights
* Manage analytics tracking using Google Analytics (GA4), Tag Manager, and dashboards to monitor traffic, conversions and lead generation.
* Provide actionable insights and recommendations to optimise website and campaign performance.
* Ensure best-practice data governance and accurate tracking of both B2B and B2C marketing activity.
* Use customer research, market insights, and competitive analysis to inform multi-channel campaign strategies and audience segmentation.
Performance Campaigns
* Plan, execute, and optimise paid campaigns across Google, LinkedIn, and social platforms to drive qualified leads and applications.
* Continuously test creative, targeting, and bidding strategies to maximise ROI and reduce cost per lead.
* Analyse campaign performance, identify trends, and apply learnings to improve conversion outcomes.
* Collaborate with internal teams to ensure marketing initiatives align with business objectives and deliver measurable results.
AI & Emerging Technology
* Utilise LLM-based tools (e.g. Copilot, Claude) for scalable content creation, ad copy testing, and keyword optimisation.
* Explore new AI solutions to support automation, personalisation, and enablement.
* Stay across digital, AI, and recruitment technology trends to identify innovation opportunities.
SKILLS & EXPERIENCE
* 4+ years' experience in digital marketing within professional services, or B2B/B2C service environments preferred, but not essential
* Proven success in website optimisation, SEO, analytics, and paid campaign management.
* Proficient in CMS platforms (WordPress, AEM, Drupal, Access Volcanic, or similar).
* Skilled in Google Analytics (GA4), Google Tag Manager, Google Ads, LinkedIn Campaign Manager, and SEMrush (or equivalent).
* Experience using AI tools or an openness to learn
* Strong analytical and communication skills with the ability to translate insights into strategy.
* Excellent stakeholder management and project delivery capability.
WHAT'S ON OFFER
You will have the opportunity to join an industry leading services company. With an amazing team culture and company perks, this is a genuine opportunity to make a significant impact in a high growth and successful company.
HOW TO APPLYClick APPLY or email your CV to