Shape the future of travel experiences with a dynamic team
- Innovative, energetic and open culture with great discounts for you and your family
- Professional development and opportunities to grow personally as well as professionally
**About Us**
At G'day Group, Australia's largest regional hospitality provider, our Support Office team is at the heart of innovation, powering the success of over 300 unique locations across Australia. From technology and finance to marketing and operations, our diverse roles offer opportunities to shape the future of travel with creativity, strategic thinking, and a collaborative spirit.
We provide a dynamic environment where professionals in our Support Office team can thrive with the flexibility to balance work and life, while contributing to a company that prioritizes growth, employee wellbeing, and excellence.
If you're a forward-thinking professional eager to make a real impact, G'day Group is the place to elevate your career.
**The Role**
This hands-on role is responsible for building and deploying campaigns in Salesforce Marketing Cloud, assisting with segmentation and automation, and supporting ongoing performance analysis. You will help to ensure campaigns are well-targeted, brand-aligned and data-driven, contributing directly to key digital and customer outcomes. You'll guide strategic planning, support cross-functional prioritisation, and foster a test-and-learn culture to optimise performance and unlock new opportunities. The role will champion best practice in segmentation, automation, personalisation and CRM platform usage—while ensuring data integrity and regulatory compliance.
Collaborating closely with internal teams and external partners, you'll keep the customer at the centre of every decision, while continuously improving campaign effectiveness, leveraging insights to refine strategy, and developing team capability to stay ahead in a dynamic CRM landscape. You will be creative, strategic, agile and customer first, with proven experience in using data to drive innovative campaigns and initiatives that deliver conversion and retention uplift.
This role will require you to:
**Campaign Execution & Coordination**
- Build and schedule multi-channel CRM campaigns using Salesforce Marketing Cloud
- Set up customer journeys, automations, segments and A/B tests
- Maintain campaign calendars and support on-time delivery across key programs and promotions
- Ensure communications are accurate, on-brand and mobile-friendly
**Reporting & Optimisation**
- Track and report on campaign performance, including open rates, clicks and conversions
- Use insights to make recommendations and improve future campaigns
- Help maintain dashboards and monitor deliverability and database health
**Customer & Data Focus**
- Support segmentation strategies based on customer behaviour, travel preferences and lifecycle stage
- Ensure customer data is accurate, well-managed and compliant with privacy regulations (e.g. Spam Act)
- Assist with data hygiene and contact list management
**Collaboration & Creative Input**
- Work closely with CRM Manager, Performance, Brand and Tech teams to deliver integrated campaigns
- Collaborate with designers to brief and review assets
- Contribute ideas to improve the customer journey and campaign experience
**Your Experience**
You will be detail-oriented, proactive and curious—someone who's eager to learn and grow, while delivering seamless experiences to WikiCamps users across the customer journey. You will have tertiary qualifications in Management, Marketing, Communications or a related field, combined with Marketing Automation Platform experience, i.e. Salesforce Marketing Cloud, Marketo. Ideally you will have tourism, accommodation or hospitality industry knowledge with a genuine passion for the customer experience. You will be technologically savvy with the ability to operate multiple programs in conjunction with one another and a strong strategic thinker with a customer focus and analytical capabilities.
You will have exceptional communication and interpersonal skills and will pride yourself on your organisation skills and your ability to switch priorities on short notice. You will possess a high level of energy, self-motivation, autonomy, initiative, flexibility and attention to detail to be successful in meeting the business demands at Discovery Parks. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.
**Benefits**
- Health and Wellbeing - Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations
- Leave Policies - Parental leave / Volunteer leave / Study leave
- Professional Development - Leadership programs / Support of external training courses / Reimbur