About the Role
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We are seeking a Trade Marketing Manager to join our team. This is a hybrid role that requires both media buying expertise and strong editorial instincts.
The successful candidate will lead the delivery of paid media campaigns and earned PR initiatives, helping to shape and amplify the stories that matter to our clients and stakeholders.
This is a mid-senior level role in our Client Partnerships team, working closely with internal stakeholders to drive business results.
Key Responsibilities:
* Develop and implement paid media strategies across trade publishers and social platforms
* Negotiate paid media placements and contracts with key digital and social trade environments
* Build and manage an annual paid and earned media calendar aligned to client marketing and business priorities
* Identify opportunities that enhance News Corp Australia's visibility, commercial influence, and thought leadership
* Develop business cases for key placements and PR initiatives, articulating objectives, audience fit, investment, and ROI
* Partner with Corporate Affairs to identify and deliver earned PR opportunities
* Secure high-impact editorial placements and track outcomes through media monitoring and sentiment analysis
* Lead collaboration across internal stakeholders
* Represent News Corp Australia externally with clarity, professionalism, and strategic intent
Requirements:
* A minimum of 5 years' experience in trade marketing, PR, media buying, or content marketing
* Natural collaborator, confident communicator, and strategic thinker who isn't afraid to roll up their sleeves
* Experience managing campaigns end-to-end - from negotiating with publishers to writing the copy, briefing creative, and tracking performance
* Ability to balance creative instinct with commercial rigour and driven by outcomes, not just output
* Growth mindset and collaborative energy, with a love of writing and an eye for PR-worthy stories
* Strong instincts for identifying content that drives engagement and influence
* High emotional intelligence, excellent communication skills, and a keen eye for detail
Benefits:
* Exclusively ours - Access to publications and products from across the News Corp family
* Health & wellbeing - Advice, support, and facilities for healthy minds and bodies
* Time off - News offers a range of leave options to support your personal needs and moments that matter in life
* Helping you grow - Development opportunities and recognition
* Financial wellbeing - Support on making the most of your money
* Perks & discounts - Exclusive offers across a range of products and services
* Giving back - Make a difference to our communities
Why Work With Us?
We are proud to be Australia's most impactful media group, we're even prouder of what we stand for. Together, we inform, advocate, and inspire all Australians, for a better Australia.
With over 150 brands across news, sport, and lifestyle, News Corp Australia is trusted by over 18 million Australians a month to provide the information and inspiration they seek.