Job Overview
The role of Senior Marketing Manager is pivotal for launching new products in the Australian market, supporting sales with effective marketing strategies, fostering innovation, and analyzing marketing activities.
The ideal candidate will build relationships with design firms, contractors, and users, manage distribution channels, and handle project sales and management.
Key Responsibilities
* Develop and execute comprehensive sales and marketing plans to launch COREtec products in Australia.
* Leverage digital marketing campaigns to optimize sales efforts and improve brand awareness.
* Collaborate with the Marketing Director Australia to plan and execute marketing strategies.
* Represent the company in selling COREtec products, communicating brand value to various stakeholders.
* Analyze performance metrics, report results, and optimize marketing tactics.
* Manage multiple projects, ensuring timely completion and budget adherence.
* Maintain technical expertise and train dealer sales teams.
* Identify potential partners and explore new markets.
Required Skills and Qualifications
* College or University diploma or equivalent; law degree preferred.
* Experience in Brand Management/Marketing, with a focus on resilient flooring (LVT, WPC, SPC).
* Knowledge of retail partnerships and design firm management.
* Understanding of legal considerations in marketing and brand management.
* Ability to travel domestically and internationally.
* Strong numeracy and Excel skills.
Benefits
This role offers opportunities for career growth and professional development, as well as a chance to work in a dynamic and innovative environment.
Core Competencies
* Build Trusting Relationships
* Influence Others
* Execute Action Plans
* Adaptability