Robotic Lawn Mower – Project Overview
Business Model & Strategy
* The company adopts a
"China-based R&D and manufacturing + Australia-localised operations"
model, aiming to build a
truly local Australian brand
, clearly differentiated from traditional cross-border e-commerce or purely offline distribution models.
* This is an
internal venture project
, directly driven and funded by the founder. It does
not rely on external financing
, ensuring strong financial backing and long-term commitment.
Business Model & Team Setup
* Establish a
local entity in Australia
, register a local brand, and build a sales system combining
social media marketing with offline experience and activation
.
* In the initial phase, the Australian team will focus on
sales and customer service
, while China supports
product R&D and marketing
.
* Over time, core functions such as
data centers, R&D, and product design
will gradually shift to Australia to achieve genuine localisation.
* The sales model will explore
innovative online-to-offline (O2O) approaches
, primarily B2C, distinct from pure online sales or traditional distributor-led models.
Role Requirements & Ideal Candidate Profile
* Recruit an
Australia-based leader
to build the sales and service system
from scratch
, with proven
0-to-1 market entry experience
.
* Strong passion for
AI-driven products and smart hardware
, with long-term belief in the industry's potential.
* Mandatory sales background
, with solid understanding of the local market, consumer behaviour, regulations, cost structures, and strong online/commercial sense.
* Hardware, mechanical, or smart device sales experience preferred
(around 50% relevance is sufficient; exact industry match not required).
* Ability to lead both
digital marketing initiatives and offline channel execution
, owning the design and execution of the go-to-market strategy.
Company Setup & Compliance
* The company will operate
fully compliantly in Australia
, including company registration, local employment, and regulatory adherence.
This role requires you to have
established channel resources and relationships
with the following :
* Bunnings
* Mitre 10
,
Home Timber & Hardware
* Kmart
,
Target
,
Big W
* The Good Guys
,
Harvey Norman
,
JB Hi-Fi
* David Jones
,
Myer
(home appliances departments)
* Roborock
,
iRobot
brand stores
* Independent appliance retailers
and specialty stores