Join to apply for the Director Social Media - Jared role at Signet Jewelers
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Join to apply for the Director Social Media - Jared role at Signet Jewelers
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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We're not only proud of the love we inspire outside our walls, we're especially proud of the diversity, inclusion and equity we're inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us
JOB SUMMARY:
This role supports the strategic planning and creation of a customer-first social media and cross-channel editorial strategy. The Content & Social Media Director partners with our brand marketing, PR, social media, website, email and digital marketing teams to develop compelling social media campaigns and cohesive plans that communicate our brand, elevate our purpose and connect Jared to cultural events and milestones that are timely, meaningful and relevant to our customers.
MAJOR RESPONSIBILITIES/ESSENTIAL FUNCTIONS:
* Establish strategy for how Jared leverages social media & its various platforms to engage audiences and drive brand awareness, affinity and purchase intent
* Manages internal social media team, social media agency and budget. Develops, implements and maintains Social Media policies and procedures. Assesses and manages reporting tools and dashboards
* Tests hypotheses, identifies opportunities and develops clear business and measurement objectives. Generates ideas for new and innovative social media initiatives and manages the development and roll out of new initiatives. Researches, consults and educates various internal audiences on social media initiatives and addressing social media issues.
* Analyzes trends and innovation in social media ROI models, measurement and tools. Identifies emerging trends/best practices in social media and provides proactive recommendations. Determines the right mix of resources required to implement and run a campaign. Obtains the right resources internally or from a third party to execute initiatives. Monitors and enforces compliance with Sterling's Social Media policies and procedures.
QUALIFICATIONS:
Education Required: Bachelor's degree in Communications, Public Relations, Journalism, Marketing or related field required, Master's preferred
Years of Job-Related Experience Required: 6+ years social media and content marketing experience
Required or Acceptable Job-Related Skills:
* Advanced knowledge of all major social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube, Pinterest, Snapchat)
* Exceptional ability to develop clear, concise and eye-catching presentations for a range of audiences and needs
* Experience planning digital-first messages and creative across multiple platforms, ad types and objectives, from awareness to conversion
* Exceptional communication skills
* Understanding of content consumption, social media and purchasing behavior
* Must be a self-starter who combines a high level of creativity and energy with strong project management skills
* Must care deeply about – and work to foster – positive team culture and collaboration, even amidst a challenging and demanding workload
* Ability to handle multiple projects and complete tasks quickly and effectively
* Willingness to manage content opportunities and issues if they occur outside of traditional business hours
* Ability to handle sensitive information with the highest degree of integrity and confidentiality. Ability to identify emerging issues, quickly assess risk and escalate.
BENEFITS & PERKS:
We believe in rewarding top talent with a comprehensive and competitive benefits package designed to support your well-being, professional growth, and work-life balance:
Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
Generous Time Off – Recharge with a robust PTO package, plus company holidays.
Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Retail
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