Enrich Your EverydayVinarchy - Redefining wine. Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company. Managing the entire wine supply chain - from grape to glass - Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world. Vinarchy's diversified portfolio includes our global pillars Jacob's Creek, Hardys, and Campo Viejo, alongside growth drivers - Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma - that are accelerating the category globally. Croser, Tatachilla, Greasy Fingers, Cupio, Tapabrava, Castillo de Ibiza, J-Harden and Dolly Wines are the future stars driving the industry forward, while Ysios, Church Road and Bay of Fires are fine wine jewels crafted by some of the world's best winemakers. Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category.
About the Role
The Brand Manager, Marketing Specialist (Creative Strategy & Content) plays a key role in enabling One Vinarchy. Reporting to the Head of Content & Creative, East, this role supports the delivery of the creative and content agenda for a defined set of Vinarchy wine brands. Working closely with the Senior Brand Manager, Content & Creative, the role translates brand strategy into distinctive, channel‐ready content and ensures consistent, high‐quality execution across social, digital, trade and owned channels.
Responsibilities
* Define creative strategy and content pillars for assigned brands, translating portfolio positioning and guidelines into clear briefs, annual content roadmaps and KPIs
* Partner with Brand teams to align creative platforms with 1–3 year brand strategies and annual brand plans
* Lead end‐to‐end development of campaign and BAU assets across film, static, digital, social, trade and POS, safeguarding brand standards
* Create platform‐native content for organic social channels using tools such as CapCut, Canva and Adobe Creative Suite, delivering timely and culturally relevant content
* Own day‐to‐day management of organic social channels, including publishing, moderation and community engagement, and optimise performance using insights
* Translate brand strategy into integrated, omnichannel creative across paid, owned, earned and retail environments, supporting innovation and renovation launches
* Run disciplined project and traffic management, coordinating timelines, suppliers, budgets and workflows to deliver on time and on budget
* Ensure compliance with alcohol marketing codes, IP usage, privacy and data requirements, maintaining robust approvals and documentation
Qualifications
* Bachelor's degree in Marketing, Communications, Design/Visual Communications or a related field (or equivalent experience)
* 5–8+ years' experience in brand management and/or creative or content leadership roles within FMCG or beverages; wine experience highly regarded
* Proven experience delivering integrated creative from brief through to in‐market activation across digital, social, trade and POS
* Hands‐on capability creating, editing and publishing platform‐native social content using CapCut, Canva and Adobe Creative Suite
* Strong understanding of social platforms including Meta, TikTok and emerging channels, with knowledge of content formats and engagement mechanics
* Experience managing content governance, asset libraries, version control and approvals
* Strong project, production and workflow management skills, including agency and supplier coordination
* Commercial acumen with experience managing creative/content A&P budgets and tracking ROI
Required Skills
* Ability to operate effectively in a changing environment
* Strong collaboration and communication skills
* Detail‐focused, proactive and eager to learn
* Alignment to Vinarchy values and ways of working
Compensation package
We offer a competitive rewards package and the opportunity to work with a world‐class team. You will also have access to:
* Annual wine allowance and access to unique wine specials
* Go Beyond Day - make a difference in your local community
* Access to an extensive online learning library
* Private Health Insurance Discounts & Annual Flu Vaccination Program
* Employee Assistance Program & Various exclusive employee discounts
Equal Opportunity Statement
At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture and are proud to be an equal opportunity employer. Prospective candidates will be required to provide proof of legal work rights and may be required to undertake relevant, role‐appropriate pre‐employment screening. If you require any reasonable adjustments to participate in the recruitment process at any stage, please let us know.
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