**About the role**:
The Acquisition Marketing Executive role will focus on supporting the Marketing team's acquisition campaign efforts and lead management operations through designing and implementing multichannel demand generation and ABM campaigns, as well as contributing to the development of end-to-end marketing processes and automations to support the expansion and growth of ReadyTech's services and products within the Education & Work Pathways segment.
**About us**:
Making a meaningful difference with mission-critical software that empowers communities to thrive.
ReadyTech is more than just a one-trick pony playing in one market with one product, or one customer. We re-imagine, design, develop and deliver technology to solve our customer's diverse problems - supporting multiple businesses across a variety of markets to be ready for anything.
We're an ASX-listed company which means we are stable, have a strong track record of sustainable growth and have a significant number of long-term customers. So, what does this mean for you? It means we can offer you an experience that will push you to be your best, provide career-building challenges, and that will offer you numerous growth opportunities that can't be found in any other company.
It's an inclusive environment where there is no place for politics, where we get our heads together to solve the problems that really matter to our customers, and where we always stay focused on our north star - the communities we serve, and society at large.
**You will get to**:
- Support the Acquisition Marketing Lead to plan, prepare and execute on our program of acquisition marketing campaign initiatives.
- Own and optimize digital marketing channels (paid and unpaid) including SEM, social media channels and online advertising opportunities.
- Create, launch, measure and optimise account-based marketing programs for key target accounts.
- Proactively contribute to the planning, development and execution of customer acquisition programs and campaigns.
- Develop and deliver digital assets to support campaign initiatives that excite our customers and lead to online conversions including, but not limited to, eDMs, landing pages, social media content and videos.
- Create and build design assets (via Canva) for campaigns and marketing initiatives, ensuring brand compliance.
- Support both face-to-face and online events including development of eDMs, landing pages, social campaigns, and any relevant administrative duties.
**More about you**:
- Effective understanding and use of time management and the ability to juggle multiple projects simultaneously.
- Stakeholder engagement and management skills including the ability to adapt your working style to different people and environments.
- Ownership and accountability that means you get the job done the right way, no matter what obstacles you face.
- Adaptable and positive attitude with exceptional attention to detail, ability to get your hands dirty, and a passion for continuous improvement.
- Excellent oral and written communication skills.
- An understanding of the marketing funnel and conversion optimisation.
- Outstanding analytical and reporting skills, working with complex datasets to understand performance, optimize campaigns, drive decision-making, and measure outcomes.
- Demonstrated experience utilising and optimising marketing automation tools including CRM, Google Ads, Google Analytics and paid social.
- Tertiary qualification in marketing, communications or a related field.
- 1-2 years' experience in B2B marketing, ideally within the technology or education sector (desired but not essential).
**Why you should become a **ReadyTecher**:
- A day off for your birthday
- hip hip hooray!
- Additional 4 days of leave each year
- ReadyTecher Awards each quarter with the chance to win flights and accommodation to Hamilton Island
- Hybrid work, with in-house baristas in Australia via the Ready Beans team
- Access to Sonder
- a technology-driven platform supported by safety, medical and mental health experts - available 24/7
- Paid parental leave
- Additional paid leave for miscarriage, endometriosis and menopause
- Volunteer leave
- Flu vaccinations
- And plenty of ReadyTech merch drops along the way!
ReadyTech is committed to seeing things through each other's eyes. We invest deeply in relationships by offering positivity, fairness and empathy in every interaction and love that everyone is different. We're proud to be an equal opportunity employer that celebrates our diversity of race, beliefs, sexual orientations, gender identities, age, disability status, marital status and more - so that every single one of us can feel like we belong.
As part of our commitment to ensuring a safe and secure working environment for all employees and in compliance with Australian regulations, please note that if selected for this role, you will be required to complete a comprehensive police check and an Australian