About Ena Pelly
Ena Pelly is a contemporary Australian fashion brand that effortlessly blends bold design with playful style. Founded in 2014, Ena Pelly balances a relaxed, street-style sensibility with a refined approach to design. Every collection makes a statement- for wearable and trending designs that radiate confidence, while evoking a playful allure.
Committed to longevity, Ena Pelly offers pieces meticulously crafted for everyday wear, beyond one season. Ena Pelly seamlessly pairs minimalist silhouettes and elevated outerwear with vibrant colours and striking prints. With a relaxed yet daring spirit, Ena Pelly redefines casual cool, presenting enduring styles that celebrate individuality, collaboration and inspire the journey ahead.
About the Opportunity
Ena Pelly is seeking an experienced and commercially focused Digital Marketing Manager to join our team. This full-time, 12-month fixed-term contract, role is based in our beautiful modern office at Federal Mills in North Geelong, offering a creative, collaborative and inspiring team environment. In this role, you will lead the planning and execution of brand and campaign activity across key channels, supporting brand growth, customer engagement and commercial performance.
This is a dynamic, hands-on opportunity for a digital marketing professional who can confidently balance strategy with execution in a fast-paced and hands on fashion environment.
The successful candidate will oversee activity across campaigns, digital, website, content, EDMs, paid advertising, AI integration and reporting, ensuring the Ena Pelly brand is brought to life in a consistent, engaging and commercially effective way.
The key responsibilities will include, but are not limited to:
* Leading the strategic planning and execution of marketing activity across campaigns, promotions, seasonal drops and brand launches.
* Managing, mentoring and developing a team of three members, fostering a high-performing and collaborative marketing environment.
* Overseeing end-to-end campaign delivery, ensuring all activity is executed on time, on brand and in line with business priorities.
* Manage and coordinate external agency partners across Digital, PR and Creative to support the effective delivery of brand and campaign activity.
* Partnering closely with the E-Commerce Manager to oversee website and online trading activity, ensuring e-commerce initiatives align with wider marketing and brand objectives.
* Providing oversight and direction across digital marketing channels, including social media, EDMs and paid activity, with execution supported across the broader team.
* Using reporting, customer insights, competitor analysis and market trends to shape future marketing strategy and improve overall performance.
* Identifying and embedding opportunities to leverage technology and AI to improve efficiency, support content creation and enhance campaign delivery.
* Collaborating with internal stakeholders to deliver consistent, engaging and commercially effective brand activity across all touchpoints, including the retail stores.
* Supporting wider strategic and operational initiatives as part of a fast-paced and evolving fashion business.
About You
You are an experienced, proactive and adaptable digital marketing professional with a positive, "can-do" attitude and a strong commercial mindset. You thrive in a fast-paced environment, bring a practical and solution-focused approach to your work, and are confident balancing brand objectives with business outcomes.
You enjoy taking ownership, working collaboratively with others and finding effective ways to improve how marketing activity is planned, delivered and optimised across the business. You are equally comfortable thinking strategically and rolling up your sleeves to support execution, bringing the flexibility and initiative needed to respond to changing priorities in a dynamic business.
To be successful in this role, you will need:
* Tertiary qualifications in Marketing, Communications, Business or a related field, or equivalent experience.
* Proven experience in a marketing role, with strong capability across campaign planning, execution and performance review.
* Experience overseeing paid digital marketing activity and working with internal teams or agency partners to deliver results.
* Strong commercial acumen and the ability to connect marketing activity to customer engagement, brand growth and business performance.
* A customer-focused mindset, supported by sound analytical skills and confidence using data to guide decisions.
* Strong digital literacy and a solid understanding of key marketing channels, including social media, email, website, SEO and paid media.
* Experience using analytics and reporting tools, including Google Analytics, to monitor performance and identify opportunities.
* A proactive, adaptable and can-do approach, with the ability to work effectively in a dynamic and fast-paced environment.
* Strong communication, stakeholder management and leadership capability, with the ability to work collaboratively across the business.
* Excellent organisation, attention to detail and the ability to manage competing priorities with confidence.
Ready to bring the Ena Pelly brand to life? Join our team!
If you're excited by the idea of leading meaningful marketing activity and helping shape how a brand shows up across every customer touchpoint, we'd love to hear from you.
Please submit your resume and cover letter outlining your experience and what you would bring to the team. If you have a portfolio of your work, we encourage you to include some examples as part of your application.